Esurance to Give Away 30,000 Movie Tickets to Star Trek Into Darkness

New National Ad Campaign Features Original Trek-themed TV Commercial



SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- Esurance, the direct-to-consumer personal car insurance company, is continuing its promotional collaboration with Paramount Pictures by giving away 30,000 tickets to see Star Trek Into Darkness, the highly anticipated sequel to J.J. Abrams ' 2009 hit film, in theatres May 17.

Starting today, Esurance will give away 500 pairs of tickets every day through May 19. Star Trek fans can go to the Esurance Facebook page, "Like" Esurance, and then simply enter their name, email address, and ZIP Code for a chance to win two tickets to see Star Trek Into Darkness.

Winners of the movie tickets will receive instant notification with a special code to redeem their tickets, which are good for one regular or 3-D viewing of Star Trek Into Darkness. Those who don't instantly win are encouraged to enter every day for their chance at two tickets.

"We are thrilled to offer movie fans a chance to see Star Trek Into Darkness with this massive free ticket program, and the unique, behind-the-scenes Star Trek content we have on our Facebook page is something that those fans will really enjoy," said Esurance Vice President of Marketing Darren Howard .

Esurance is supporting the movie ticket giveaway with a national ad campaign that includes a television spot created by agency Leo-Burnett and produced by Kelvin Optical, a division of Bad Robot Productions, film director J.J. Abrams production team. The comedic spot features an original Star Trek alien character created by the film's design team especially for Esurance. Promoting the film tie-in and ticket giveaway, the commercial will run prior to the movie release on national TV, online media, and in movie theatres.

"We developed a close collaboration with Esurance and our filmmaking team on this marketing program," commented LeeAnne Stables , Executive Vice President of Worldwide Marketing Partnerships for Paramount. "The creative television campaign is sure to build even more excitement around the release of Star Trek Into Darkness."

In addition to the 30-second TV commercial, the campaign includes a special, long format commercial hosted on the Esurance Facebook page. Other components include digital out-of-home, print, and streaming radio that will also run nationally. To view the TV commercial, go to http://www.youtube.com/watch?v=q5c8qTVq9ZI

Movie fans visiting the Esurance Facebook page can enjoy other special content including:

Outtakes – six unique video snippets that capture humorous, off-the-cuff moments during the filming of Esurance's TV commercial
Inside Looks – behind-the-scenes looks at the making of the commercial, including content featuring the Star Trek alien character and a time-lapse sequence of creating the Starfleet "bridge" set
"The Vulcanizer" – upload and share photos of themselves magically "transformed" into Vulcans
Free downloads – download movie-themed wallpaper for screensavers, icons, and movie posters, and share with friends

"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams . Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions' David Ellison , Dana Goldberg and Paul Schwake are the executive producers.

"STAR TREK INTO DARKNESS" opens in theaters everywhere May 17th, 2013.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins 12:00 p.m. PT 4/19/13. Ends 5/19/13. Open to legal residents of any U.S. state or DC who are at least 18 & age of majority. Internet access, a Facebook account in good standing, and a "Like" of Sponsor's page are required. Void where prohibited. SUBJECT TO OFFICIAL RULES located on the Sweepstakes tab at Facebook.com/Esurance. Odds of winning depend upon the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, CA 94111-1922.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Esurance®

Esurance provides auto insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial. With an easy-to-use mobile app, quick comparison quotes, and online repair monitoring, Esurance is the smart choice for today's web-savvy consumer. As a member of the Allstate family with an A+ rating from A.M. Best, Esurance is a reliable choice for car insurance, offering anytime, anywhere service just a click, call, or tap away. For more information, visit www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).

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SOURCE Esurance


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