New Survey: Saving Takes Priority for Young Adults This Year

New Survey: Saving Takes Priority for Young Adults This Year Financial woes taking toll on friendships and personal lives, AICPA/Ad Council survey finds amid refresh of ‘Feed the Pig’ financial literacy campaign NEW YORK, January 5, 2012 /PRNewswire/ — Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council. The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. According to the survey, nearly three in four young adults in the Feed the Pig demographic are worried more about personal finances because...