Citibank iPad® App for Digital Banking
Citibank Sets New Standard for Digital Banking with Debut of Citibank for iPad® App One-of-a-kind app offers traditional ledger-style banking as well as rich graphics and visual representations of consumer accounts and transactions NEW YORK – July 27, 2011 /PRNewswire/ — Furthering CEO Vikram Pandit’s vision to become the world’s digital bank, Citibank today unveiled its first-ever consumer banking app designed specifically for iPad. Citibank for iPad® provides U.S. consumer banking clients with an engaging, visually rich tool to track, analyze and plan their finances. “Our iPad app is all about listening to our clients and understanding that they need their digital banking experience to be more engaging and dynamic – beyond the standard static tables you find with other iPad apps,” said Tracey Weber, Head of Internet and Mobile Banking, North America Consumer Banking, Citi. “We’re offering a whole new way of banking, with enhanced visuals and interactive tools. We’re focused on contin...