Zombie Boy Goes Beyond the Cover
Dermablend Professional and Zombie Boy Go Beyond the Cover Trusted coverage brand asks viewers to look beyond first impressions with new online video campaign (Tweet this) NEW YORK, N.Y., October 20, 2011 /PRNewswire/ — Do you judge a book by its cover? That’s what Dermablend Professional, the #1 dermatologist recommended coverage brand in the U.S., is asking with its newest online video campaign, “Go Beyond the Cover.” For this initiative, Dermablend Professional recruited Rico Genest, also known as Zombie Boy, the 26-year-old model and fashion muse best known for his head-to-toe skeletal tattoos. Genest gained attention after appearing in Lady Gaga’s video for “Born This Way,” as well as walking the Thierry Mugler runway in Paris, to name a few. His notoriety and unique appearance have also earned him a cult Facebook following. To create the “Go Beyond the Cover” message, Dermablend Professional teamed with Tuxedo Agency to produce a video featuring Zombie Boy. During the shoot, a te...