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Hurricane Irene frightens movie goers away from Cinemas

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A view of a nearly deserted 7th Avenue near Times Square in Manhattan as Hurricane Irene closed in on the New York City area August 28, 2011. Hurricane Irene battered New York with heavy winds and driving rain on Sunday, shutting down the U.S. financial capital and most populous city, halting mass transit and causing massive power blackouts as it churned slowly northward along the eastern seaboard. Photo Credit: The Christian Post . Who goes to the movies in a stormy weather? Rentrak the leader in multi-screen media measurement reported that movie ticket sales dropped by 18.9 percent due to Hurricane Irene, as compared to the same weekend in 2010. New York, Boston and New Haven in the Northeast were the most affected by the horrifying hurricane. But the overall theatrical box office sales increased by 3.9 percent from the beginning of the summer 2011 box office period. The following is the full report of the impact of Hurricane Irene on movie theaters across the U.S. ...