Mobile App for Local Content Grows 34%
Study Shows Double-Digit Growth of Local Search in Online Portals and Internet Yellow Pages Brand Recognition and Reputation Drive 58% of Local Business Searchers to Choose Internet Yellow Pages Sites First Mobile App for Local Content Grows 34%, Taking Share From Mobile Browsers & SMS PR Newswire BERKELEY HEIGHTS, N.J., July 19, 2011 BERKELEY HEIGHTS, N.J., July 19, 2011 /PRNewswire/ -- As online search activity continues to grow in usage and intensity, new data show local searches now account for 13 percent of all core search activity on top web search portals as of January 2011. Internet Yellow Pages (IYP) and local search sites also exhibited strong growth with 5.6 billion local searches in 2010, a 15 percent increase over 2009. (Photo: http://photos.prnewswire.com/prnh/20110719/NY37687-a ) (Photo: http://photos.prnewswire.com/prnh/20110719/NY37687-b ) (Photo: http://photos.prnewswire.com/prnh/20110719/NY37687-c ) (Logo: http://photos.prnewswire.com/prnh/20110418/NY84627LO