New Golf Spending Data shows Generation Y as Group to Watch
17 Jun 2011 16:30 Africa/Lagos New Golf Spending Data from American Express Business Insights Shows Generation Y as Group to Watch Golf Remains a Game for Affluent Boomers but New Generations and New Regions Show Promise PR Newswire NEW YORK, June 17, 2011 NEW YORK, June 17, 2011 /PRNewswire/ -- American Express Business Insights today released a special 2011 Spend Sights: US Business & Consumer Golf Spending report, which analyzes spending patterns at both public and private golf courses, as well as golf retail locations around the country. Based on actual, aggregated spending data between Q1 2007 and Q1 2011, the new research reveals several compelling trends in golf, a sport significantly impacted by weaker spending during the recession. Most notably, Generation Y, comprising individuals between the ages of 18 and 29, increased spend on golf by 27% between 2007 and 2011, while all other age groups decreased spend during this period: Seniors (ages 66 and older), -21%, Boomers