GSMA Announces mFarmer Initiative Fund
MOBILE WORLD LIVE GSMA Announces mFarmer Initiative Fund mAgri Programme Aims to Benefit 2 Million Farmers in Developing Countries by 2013 PR Newswire CAPE TOWN, South Africa, June 9, 2011 CAPE TOWN, South Africa, June 9, 2011 /PRNewswire/ -- The GSMA, the body that represents the interests of mobile operators worldwide, today announced at the inaugural mAgri Working Group in Cape Town, the launch of the mFarmer Initiative Fund, supported by a grant from the Bill & Melinda Gates Foundation. The Fund will encourage mobile communications service providers, in partnership with other public and private sector agriculture organisations, to use mobile communications to provide information and advisory services to smallholder farmers in developing countries living on under US$2 per day. The mFarmer Initiative Fund, which is part of the GSMA's Mobile Agriculture (mAgri) Programme, will be available over a period of two years. "There are over 2.3 billion people living on less than...