Nigerian Times

24 Jun 2011 11:04 Africa/Lagos Few Hate Shopping For Clothes, but Love of It Varies By Country To some, brands matter in clothes shopping, but to many, good brand names equal quality PR Newswire NEW YORK, June 24, 2011 NEW YORK, June 24, 2011 /PRNewswire/ -- There are some people who just love to go clothes shopping. Then there are others who only do so when the clothes they currently own are literally wearing out and need to be replaced. Depending on where in the world one lives, there is a penchant for loving or hating shopping for clothes. In the U.S., there is a clear divide as 39% say they like shopping for clothes, and three in ten each say they neither like nor dislike it (30%) and dislike it (30%). (Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO) In other countries it is more clear and mostly in favor of shopping. Over nine in ten in India (92%) say they like shopping for clothes with over half (58%) saying they love it. Majorities in China (79%), Singapore (69%...

Photo Credit: The Mobile Marketer 15 Jun 2011 11:04 Africa/Lagos Distracted TV Viewers Most Americans surf online while watching TV and many people do other activities as well PR Newswire NEW YORK, June 15, 2011 NEW YORK, June 15, 2011 /PRNewswire/ -- The invention of the DVR system presented a hurdle for television advertisers, as they worried their valued audience would fast-forward through their messages. While those concerns may have merit, a recent Adweek/Harris Poll shows that regardless of the ability to use a DVR system, Americans may not be giving their undivided attention to their TV screens. According to the recent survey, while watching TV most Americans also surf the Internet (56%) and many do other activities like read a book, magazine or newspaper (44%), go on a social networking site (40%) or text on their mobile phone (37%). (Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO ) These are some of the findings of a recent Adweek/ Harris Poll survey of 2,309 ...

InMobi infographic summarizing results: 35% choose Mobile as No.1 digital shopping tool in US. (PRNewsFoto/InMobi) 27 Apr 2011 14:00 Africa/Lagos Shopping From Mobile Device More Popular Than PC 35% choose Mobile as No.1 digital shopping tool in US PR Newswire SAN MATEO, Calif., April 27, 2011 SAN MATEO, Calif., April 27, 2011 /PRNewswire/ -- Today, InMobi, the world's largest independent mobile ad network, revealed that shoppers prefer browsing and buying goods and services from their mobile over their PC. The study*, conducted among consumers using the mobile Internet, found that half of shoppers still prefer hitting the stores (49%) but over a third are now comfortable with shopping from their pocket (35%) and only 16% prefer shopping from their PC or laptop, highlighting the clear shift to 'shopping on the move.' (Photo: http://photos.prnewswire.com/prnh/20110427/SF90349) Results from the study support data showing the mobile shopping market doubled in revenue from ...