Presidential Campaigns Show Businesses How to Tap Social Networking and New Media Tactics: Deloitte
13 Mar 2008 15:57 Africa/Lagos Presidential Campaigns Show Businesses How to Tap Social Networking and New Media Tactics: Deloitte NEW YORK, March 13 /PRNewswire/ -- The 2008 presidential campaign serves as the harbinger of change in marketing strategies and the use of new media, as well as understanding how social networking can be adapted for building, marketing and in some cases, defending a brand, according to a new paper from Deloitte Consulting LLP. While businesses may sometimes be ahead of politicians in using new media, the velocity of the presidential campaigns forces politicians into much more aggressive experimentation and adoption. "Businesses are well advised to keep a keen eye on effective and ineffective uses of new media by the campaigns, in particular as a response tool to attacks," said Deloitte Consulting's David Smith, a co-author of the paper, "New Media and the 2008 Campaign Season - Valuable Lessons for Business about being First, Fast ...