SC Johnson Introduces Windex® Mini and Invites Consumers to Make Greener Choices
SC Johnson Introduces Windex® Mini, Hopes to Revolutionize Use of Cleaning Concentrates Company Invites Consumers to Make Greener Choices, Help Lead the Change RACINE, Wis., July 1, 2011 /PRNewswire/ — With today’s launch of Windex® Mini, a concentrated refill pouch that uses 90 percent less plastic packaging than a traditional 26 fluid ounce trigger bottle, global environmental leader SC Johnson is taking another bold step to help consumers make greener choices. Concentrates use less packaging, decrease shipping impacts and reduce waste that ends up in our nation’s landfills. Yet sales data shows U.S. consumers prefer not to refill their household cleaning bottles. This means stores won't stock concentrates and companies hesitate to create them. With this test, SC Johnson wants to understand how to motivate consumers and retailers to consider trading up from traditional cleaning methods to a greener choice. “By conservative estimates, a flexible pouch saves six times as much plast