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Showing posts with the label advertising agency

Advert of the Week: With Love from Nine West

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The Boot – Get High On It NEW YORK, NY — October 04, 2011/PRNewswire/ — Get high on this Fall’s ultimate Lust List style – Nine West’s “Amrit” boot. “Complete your Fall wardrobe with the addition of the classic boot. Over-the-knee and mid-calf styles in soft leathers and higher heel heights give this trend a sexy and updated look,” says Fred Allard, Nine West Creative Director. Style – Amrit www.ninewest.com PRESS CONTACT Andrea Fodera | NINE WEST | 212-536-9659| Andrea_Fodera@ninewest.com CLICK HERE TO ORDER . Tweet

Who are Nigeria's mad men?

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Economist, the most authoritative news magazine in the world has done an interesting report on the variables of the contrasts and contradictions of advertising in Nigeria where advertising has quintupled in real terms between 2001 and 2010, to 98 billion naira ($646m). See chart. Who are the daring Nigeria’s mad men making billions of naira? You can find out on Nigeria's mad men What ads say about doing business in Africa’s most populous country

China Leads the US in Digital Self-Expression

23 Nov 2007 12:00 Africa/Lagos China Leads the US in Digital Self-Expression IAC and JWT study reveals new means of expression for China's Tech-Savvy Youth NEW YORK, Nov. 23 /PRNewswire-FirstCall/ -- Millions of young Chinese are embracing the Internet as a discreet space for their thoughts and emotions, according to a survey of Chinese and American youth released today by IAC, which operates businesses in sectors being transformed by the Internet, and JWT, the fourth largest advertising agency network in the world. The findings show how readily young Chinese are taking to the Internet and its possibilities-for example, almost five times as many Chinese as American respondents said they have a parallel life online (61 percent vs. 13 percent). And while fewer than half of the 1,079 American respondents agreed that "I live some of my life online" (42 percent), a sizable majority of the 1,104 Chinese respondents agreed with the statement (86 percent). The two random online s...