Americans are getting distracted from TV
Photo Credit: The Mobile Marketer 15 Jun 2011 11:04 Africa/Lagos Distracted TV Viewers Most Americans surf online while watching TV and many people do other activities as well PR Newswire NEW YORK, June 15, 2011 NEW YORK, June 15, 2011 /PRNewswire/ -- The invention of the DVR system presented a hurdle for television advertisers, as they worried their valued audience would fast-forward through their messages. While those concerns may have merit, a recent Adweek/Harris Poll shows that regardless of the ability to use a DVR system, Americans may not be giving their undivided attention to their TV screens. According to the recent survey, while watching TV most Americans also surf the Internet (56%) and many do other activities like read a book, magazine or newspaper (44%), go on a social networking site (40%) or text on their mobile phone (37%). (Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO ) These are some of the findings of a recent Adweek/ Harris Poll survey of 2,309 ...