Nigerian Times

1 Feb 2012 21:44 Africa/Lagos Small Businesses and Social Media: Is Facebook Right for Your Brand? NEW YORK, Feb. 1, 2012 /PRNewswire/ -- Social media has been a boon to many small business owners, however, anyone who has managed social media presences for businesses knows that the time commitment can be significant. Busy small business owners don't have time to waste, so determining whether or not a social network makes sense for the business – and taking a realistic look at what the maintenance of the social presence requires are important considerations for small business owners. This week on Beyond PR, PR Newswire's vice president of social media, Sarah Skerik, tells the story of helping a friend with a niche business decide whether or not Facebook is a viable channel for her brand. The two part series discusses evaluating whether or not Facebook is right for a small business, outlines how Facebook works and sketches a basic plan for building a fan following and deliveri...

RiskMap 2012 by Control Risks. The annual review and forecast of business risk for the year ahead. (PRNewsFoto/Control Risks) 5 Dec 2011 11:09 Africa/Lagos 2012 Set for Intensifying Volatility and Unrest PR Newswire WASHINGTON, Dec. 5, 2011 -- Weak economic performance and rising inequality will continue to drive social protest worldwide -- Cyber threats and online social media will become increasingly significant sources of business risk -- Control Risks has identified five countries that offer good investment opportunities in challenging times WASHINGTON, Dec. 5, 2011 /PRNewswire-USNewswire/ -- Control Risks, one of the world's leading business risk consultancies, today launches RiskMap 2012, its annual review and forecast of business risk for the year ahead, including regional outlooks, and a rating of political and security risk in 173 countries. (Photo: http://photos.prnewswire.com/prnh/20111205/DC16711 ) International business faces intensifying volatility in 2012, driven fro...

PR Newswire Stockholm Holds Seminar on the Emerging Social Media Landscape PR Newswire Stockholm presents a seminar and debate about the changing communications landscape and the effect of social and emerging media. Stockholm, 15 November /PRNewswire/ — PR Newswire, the global leader in content and news distribution, recently held a two day event themed around ‘Emerging Media Today and Tomorrow’ hosted by Michael Pranikoff, Global Director of Emerging Media. The communications landscape is constantly evolving and as a result the way you communicate and engage with your target audience needs to be continually reevaluated. Both journalists and consumers have changed their media consumption patterns and as more and more content is uploaded every day it becomes increasingly harder to get your message out there and engage with your target audiences. Michael discussed this ever changing environment and how to embrace these changes. He was joined over the two days by representatives from over...

The proliferation of social media and mobile devices is creating a new breed of consumers who are digitally savvy and able to quickly compare and evaluate which products and services they want to buy. Everyday consumers are creating 2.5 quintillion bytes of data with 90 percent of the world's data created in the last two years alone. Savvy marketers are gaining insight from social media and incorporating it into their strategies. The key is predicting what consumers will want and then adapting marketing strategies to give them the right product when, where, and at what price they want it. The global IBM study of Midmarket CMOs revealed that building and sustaining brand loyalty is the top concern for today's midmarket CMOs, yet 72 percent do not feel sufficiently prepared to effectively build this loyalty. (PRNewsFoto/IBM) 16 Nov 2011 12:00 Africa/Lagos IBM Study Reveals Challenges Midmarket CMOs Face to Sustain Brand Loyalty with Today's Social Consumer Retailers Lee J...

Tawana and Kaira Big Brothers Big Sisters Presents: the Start Something™ Web Series The Unique Social Media Reality Documentary Sheds Light on Successful Youth Mentoring PHILADELPHIA (October 21, 2011) /PRNewswire/ — Big Brothers Big Sisters presents the Start Something™ Web Series, a unique multiple-episode social media reality documentary. The series, developed pro bono by Publicis Modem New York in partnership with The Advertising Council, will reveal how the nation’s largest mentoring network carefully partners with families, volunteers and communities to help children and teens overcome adversity to drive achievement in school and succeed in life. Thomas and Julio “By observing our successful mentoring program unfiltered, current and prospective donors, volunteers and partners can see exactly how their investment in Big Brothers Big Sisters helps children overcome adversity to beat the odds,” said Big Brothers Big Sisters President and Chief Executive Officer Karen J. Mathis. “The...