More Than 100 Bloggers Worldwide Collaborate on e-Book to Benefit Charity
More Than 100 Bloggers Worldwide Collaborate on e-Book to Benefit Charity DES MOINES, Iowa, July 16 /PRNewswire/ -- In what may be a first-of-its- kind online collaboration, 103 marketing professionals have joined together to write The Age of Conversation, a book being released today. The book is available in a downloadable e-version and in hardcover and softcover. All proceeds will be donated to Variety, the international children's charity.The book has an unusual story behind it, involving online connections between people around the world who have never met each other. Drew McLellan, who heads McLellan Marketing Group, an advertising agency here, has been writing a blog online since last September. His blog, http://www.drewsmarketingminute.com/ is among the 25 most-read marketing blogs. McLellan's partner in this adventure is another marketing blogger in the top 25, Gavin Heaton, Interactive Director at marketing agency Creata, in Sidney, Australia. Heaton blogs at http://w...