Big Brothers Big Sisters Presents: the Start Something™ Web Series
Tawana and Kaira Big Brothers Big Sisters Presents: the Start Something™ Web Series The Unique Social Media Reality Documentary Sheds Light on Successful Youth Mentoring PHILADELPHIA (October 21, 2011) /PRNewswire/ — Big Brothers Big Sisters presents the Start Something™ Web Series, a unique multiple-episode social media reality documentary. The series, developed pro bono by Publicis Modem New York in partnership with The Advertising Council, will reveal how the nation’s largest mentoring network carefully partners with families, volunteers and communities to help children and teens overcome adversity to drive achievement in school and succeed in life. Thomas and Julio “By observing our successful mentoring program unfiltered, current and prospective donors, volunteers and partners can see exactly how their investment in Big Brothers Big Sisters helps children overcome adversity to beat the odds,” said Big Brothers Big Sisters President and Chief Executive Officer Karen J. Mathis. “The...