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New Survey: Saving Takes Priority for Young Adults This Year

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New Survey: Saving Takes Priority for Young Adults This Year Financial woes taking toll on friendships and personal lives, AICPA/Ad Council survey finds amid refresh of ‘Feed the Pig’ financial literacy campaign NEW YORK, January 5, 2012 /PRNewswire/ — Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council. The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives. According to the survey, nearly three in four young adults in the Feed the Pig demographic are worried more about personal finances because...

Big Banks at Risk on "Bank Transfer Day"

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3 Nov 2011 11:04 Africa/Lagos Big Banks at Risk on "Bank Transfer Day" New data from The Harris Poll shows that Big Banks could learn from credit unions on delivering an exceptional customer experience PR Newswire NEW YORK, Nov. 3, 2011 NEW YORK, Nov. 3, 2011 /PRNewswire/ -- Big Banks may be vulnerable to losing customers to credit unions on November 5th, Bank Transfer Day, where according to social media, tens of thousands have signed up to drop Big Banks in favor of joining a credit union. While credit unions enjoy best in class customer retention rates (87% Extremely/Very Likely to Continue), the nation's largest banks fail to engender the same degrees of loyalty from their customers. For example, only two in five of Bank of America's customers are extremely or very likely to continue (40%), as are less than half of JP Morgan Chase's customers (46%) and just over half of Wells Fargo/Wachovia's customers (54%). (Logo: http://photos.prnewswire.com/prnh/201005...