Nigerian Times

New ad campaign urges patients to consider medical treatment options Washington DC., June 30, 2011 /PRNewswire/ — “Explore Your Treatment Options,” a new multimedia ad campaign announced today by the U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council, encourages patients to become more informed about their options before choosing a treatment for a health condition or illness. The goal of this campaign is to increase consumers’ involvement in their care by providing easy access to unbiased information about treatment options and tools to encourage patients to work with their doctors, nurses, pharmacists and other clinicians to make health care decisions. It features television, radio, print, web and outdoor ads that encourage consumers to visit AHRQ’s Effective Health Care Program website to find plain-language guides that summarize the scientific evidence on treatments for numerous medical conditions, including diabetes, o...

20 Apr 2011 12:00 Africa/Lagos Nine in 10 Doctors Want More Say in Hospital Management, Finds PwC Survey PR Newswire NEW YORK, April 20, 2011 NEW YORK, April 20, 2011 /PRNewswire/ -- More than 90 percent of doctors in a recent nationwide survey by PwC US believe that physicians employed by hospitals should be more involved in executive leadership and management of the hospital, including serving on the board of directors and outlining performance improvement initiatives, according to From courtship to marriage Part II, a new report released today by PwC's Health Research Institute (HRI). (Logo: http://photos.prnewswire.com/prnh/20100917/NY66894LOGO ) Healthcare is moving toward a new approach in payment that rewards doctors and hospitals for quality results over volume, and the shift is driving the two closer together. Hospitals must rely on physicians to help them achieve health reform goals, and in return, physicians want not just financial security but also a say in hospital...