Nigerian Times

Greater Spin Separation for Optimized Performance from Tee to Green CARLSBAD, Calif., February 2, 2012 /PRNewswire/ — Callaway Golf Company (NYSE: ELY) today announced the March 2nd worldwide availability of the all-new HEX Black Tour™ golf ball. The product of a multi-year Research & Development enterprise, Callaway’s HEX Black Tour features a host of new and proprietary technologies that differentiate this ultra-premium golf ball from every round, white, dimpled, 1.620-ounce ball in the game. The engineering advancements—including an innovative dual-core construction, an exceptionally durable cover material and revolutionary HEX Aerodynamics—combine to deliver a five-piece golf ball with better Spin Separation and all-around performance characteristics than any previous introduction from Callaway. A golf ball that yields distance-enhancing low spin off the tee, while still providing the superior control that comes from generating more spin around the greens, has long been held as...

Justin Timberlake in action Timberlake to Help Drive Marketing and Brand Direction for Callaway and its 2012 Product Line CARLSBAD, Calif., December 15, 2011 /PRNewswire/ — Callaway Golf Company (NYSE: ELY) today announced the establishment of an advanced, creative position for multiple Emmy and Grammy Award-winning actor, musician and avid golfer Justin Timberlake. A Callaway Staff Professional since 2008, Timberlake will lend his versatile talents as a Creative Director for the Callaway portfolio of Brands. Timberlake will engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the Brand. The multi-year agreement was announced by Jeff Colton, Sr. Vice President of Global Brand and Product, Callaway Golf. “We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with,” said ...