Jillian Harris To Create “Kitchen of Dreams” for Lucky Popular Real Women of Philadelphia

Season 2 Host and Designer Jillian Harris Announces Real Women of Philadelphia "Your Kitchen of Dreams" Contest.

Leading Interior Designer, Jillian Harris, to Create “Kitchen of Dreams” for Lucky Member of Popular Real Women of Philadelphia Online Community

Interactive Website Empowers Hundreds of Thousands of Women Annually to Share Real Recipes, Engage in Real Conversations and Achieve Real Dreams

Glenview, IL (July 30, 2012) /PRNewswire/ — Millions of women across America often dream of having a new kitchen to better connect with family and friends over meals. Now one of the nation’s leading interior designers is helping make that dream a reality for one lucky person through a unique partnership with Kraft PHILADELPHIA Cream Cheese. With the desire to support its consumer with an open forum to share cooking tips, recipes and culinary dreams, PHILADELPHIA Cream Cheese created an interactive online community – Real Women of Philadelphia. Now, Jillian Harris, former star of popular ABC reality shows The Bachelorette and Extreme Makeover: Home Edition and the new host the W Network’s Love It or List It is teaming up with Real Women of Philadelphia to give one of its members his or her very own “Kitchen of Dreams” valued at more than $45,000.

“What impressed me most with the Real Women of Philadelphia website were the genuine friendships that have ignited from all across the country, and the amazing stories of encouragement and support – especially when many of these ladies haven’t even met in person yet,” said Harris. “I was so honored to sign on to this project, as I know so many women are out there, like me, seeking other real women to talk about the things we all care about – family, friendships, food and a happy home. It’s truly amazing that PHILADELPHIA has been able to create that connectedness that we are all seeking in a virtual community.”

Through an online recipe and photo submission, the Real Women of Philadelphia will award one winner a kitchen makeover fully conceptualized by Harris including a one-on-one in-person consultation at the winner’s home, mood boards, samples and diagrams outlining suggested design concepts. This makeover also includes brand new KitchenAid appliances and high-value gift cards to local retailers. Beginning July 30, 2012, through August 19, 2012, online visitors are invited to become members of the vibrant and growing community and submit their unique recipe and photo for a chance to win. During the three-week period, a daily giveaway winner will also receive a kitchen appliance from KitchenAid.

In addition to helping make a “dream kitchen” come true for a Real Women of Philadelphia fan, Harris is also an enthusiastic new member of the popular Real Women of Philadelphia online community and will be interacting on the site with its more than 75,000 members.

“Aside from the amazing women I’ve already met on the site, I’m equally thrilled to be sharing some of my favorite recipes, and trying some of theirs, of course!” said Harris. “Ask any of my friends and they’ll tell you that my kitchen is my absolute favorite room in the house. I believe that cooking and sharing a meal is one of the best ways to share time and connect with loved ones.”

Always one to offer free do-it-yourself advice, Harris features her own personal profile on the site and offers some of her favorite kitchen makeover suggestions, including:

When one door closes…: Sick of your cabinet doors? Simply remove them completely and add wallpaper in a bright color or fun pattern to the back walls to showcase your personal style and brighten up your kitchen.
“Green” decorating: Impress your friends by using elements from your cooking to inspire your dinner party decor. For example, when making caprese salad, try incorporating fresh basil leaves into your floral arrangement or party favors for a fresh, sustainable decoration.
Super space savers: Layer both magnetic paint and chalkboard paint on the inside door of one of your cabinets. It’s the perfect hidden spot to post coupons or scrawl personal notes or shopping lists. Simply close your cabinets to hide the mess.
Stainless steel appeal on a cardboard budget: If you can’t afford completely new appliances, try painting refrigerator door handles or stove front with stainless steel paint to brighten up your kitchen.
Mixed emotions: Don’t be afraid to mix a few styles together, like modern with feminine or dark woods with bright white. It helps create dimension and unique flair in the room.

The Kitchen of Dreams contest is the third in a series of “dream-themed” contests hosted by the Real Women of Philadelphia this year. In 2012, Real Women of Philadelphia will be giving out more than $100,000 in prizes and uniting Real Women from across the country to share favorite recipes, create genuine friendships and achieve their dreams throughout the year. Recently, Real Women of Philadelphia launched a national cookbook, featuring all consumer-submitted recipes to encourage and promote the creativity of its fans.

For additional personal design tips and recipes from Jillian Harris and to learn more about the Kitchen of Dreams contest, visit RealWomenofPhiladelphia.com.

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ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.


Media Contacts:

Katie Cosgrove, Henson Consulting
Katie@hensonconsulting.com, 630.315.2968

Kraft Foods Media Help Desk
news@kraftfoods.com, 847.646.4538




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