Brazil Launches Brand New Tools, Introducing U.S. Travelers to Unique Cultural Offerings



16 Mar 2012 14:00 Africa/Lagos

Brazil Launches Brand New Tools, Introducing U.S. Travelers to Unique Cultural Offerings




The Brazilian Tourism Board will launch their new game app, 'Brasil Quest', to celebrate the 12 host cities of the 2014 FIFA World Cup Thursday, March 22 from 12-5 p.m. in Times Square at the northwest corner of 45th Street and Broadway. (PRNewsFoto/Embratur, the Brazilian Tourism.

The Brazilian Tourism Board (Embratur) launches educational website and game app as Brazil prepares to takes the world stage

NEW YORK, March 16, 2012 /PRNewswire/ -- Embratur, the Brazilian Tourism Board, is giving New Yorkers a first look at the unique experiences that can be found in Brazil through two brand new tools – an interactive Brand Channel website and Brasil Quest, a new video game app. The launch of these tools is part of an ongoing initiative to promote various destinations and cultural offerings travelers can experience in Brazil now and when they visit for the 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games.

(Photo: http://photos.prnewswire.com/prnh/20120316/CG70416-a)

(Logo: http://photos.prnewswire.com/prnh/20120316/CG70416LOGO-b)

The Brazil Brand Channel website, developed in partnership with Google, will assist travelers in planning their trips to the country through interactive tools, images and detailed information about what to do while in Brazil. The site officially launches on Tuesday, March 20th, and at Grand Central Terminal's Vanderbilt Hall from noon to 3:30 p.m. EDT that day, visitors can test out the site, meet travel expert Marybeth Bond, MC for the event, and experience a taste of Brazil through interactive demonstrations and Brazilian live music.

"Traveling to Brazil is a truly unique and exhilarating experience," said Marcelo Pedroso, Director for International Markets for Embratur. "But with so much to choose from, deciding where to go and what to do can be daunting. This new tool provides a one-stop destination for trip planning and makes the process fun, informative and interactive."

Two days later, Embratur is giving New York another first-look with the Times Square launch of the free "Brasil Quest" game app for iPhone, iPad and Android. The game celebrates the 12 Brazilian host cities of the 2014 FIFA World Cup through the journey of YEP, an alien that decides to visit Brazil in search of happiness and becomes enchanted with the country's beauty and offerings. Users can download the game at their smartphone App Store and Google Play beginning March 23rd.

From noon to 5 p.m. EDT on Thursday, March 22nd, visitors can go to the northwest corner of 45th Street and Broadway to play the game, which will be broadcast on a large screen in Times Square. The top three players will win a trip for two to one of three popular destination cities – Rio de Janeiro, Salvador or Manaus. Additionally, each participant will be able to take home a YEP action figure.

These events are part of a larger campaign, "Brazil is Calling You. Celebrate Life Here," focusing on increasing international tourism and familiarizing the U.S. with all that Brazil has to offer as the world descends on the country for the 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games.

About Brazilian Tourism Board:

With its spectacular beaches, lush rainforests, rich culture, exotic cuisine and exciting nightlife, Brazil is one of the most compelling countries to visit today. Travelers are invited to explore Brazil's incredible geographical diversity – from the wetlands to the beaches. With a beautiful, tropical climate, Brazil is an easily accessible, exotic get-away for couples, families and business travelers. Brazil will host two of the world's most important sporting events of the decade – the 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games – making it the perfect time to plan a first (or return) visit. For more information, go to www.braziltour.com.

Brazilian Tourism Board Media Hotline: 917.286.4095
Brazilian Tourism Board Media E-mail Address: BrazilTourism@Edelman.com

SOURCE Embratur, the Brazilian Tourism Board

Web Site: http://www.braziltour.com



Comments

Post a Comment

Popular posts from this blog

Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative

1 Aug 2008 14:21 Africa/Lagos Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative CALGARY, Canada, August 1/PRNewswire/ -- - International Consortium Formed for Investment in Gas Development - Including the Potential Monetization of OML137 Gas Addax Petroleum Corporation (TSX: AXC and LSE: AXC) ("Addax Petroleum" or the "Corporation"), together with its partners Chrome Oil Services Limited ("Chrome") and Korea Gas Corporation ("KOGAS"), announces today that it has received the approval from the Federal Government of Nigeria, for its proposed implementation of an integrated gas utilization project in Nigeria. Addax Petroleum has also entered into a heads of agreement with Chrome, a leading Nigerian oil and gas company, and KOGAS, South Korea's national gas company, forming an international consortium (the "Consortium") which, upon finalization of the necessary project development agreemen...
Read more

Terrorist Attacks on America Before Osama Bin Laden Was Born : 1920 -2005.

Image
This is a record of all terrorist attacks in America and in countries with American interests and on American Embassies and citizens abroad. Osama bin Laden did not create the demons of terrorism. He is only one of the most diabolical and destructive of them all. The devil is the author of Terrorism in his capacity as the Son of Perdition and the father of chaos. It is very important to clarify these issues for the benefit of those who are ignorant and naive and have been jumping to erroneous conclusions. Terrorist Attacks (within the United States or against Americans abroad) 1920: septa. 16, New York City: TNT bomb planted in unattended horse-drawn wagon exploded on Wall Street opposite House of Morgan , killing 35 people and injuring hundreds more. Bolshevist or anarchist terrorists believed responsible, but crime never solved. 1975 Jan. 24, New York City: bomb set off in historic Fraunces Tavern killed 4 and injured more than 50 people. Puerto Rican nationalist group...
Read more

Let Us Talk To Boko Haram - Nigerian Professor

Image
A Commentary Direct Talk and Psychological Accessibility to the Boko Haram Group Is worth the Trial in Nigeria It is now obvious that the nation is now fully plagued by terrorism which is so widespread and monumental that it is hard to unravel. At a time when the Nigerian air is filled with the festivities of Eid al-Adha, the feast of sacrifice, which in a supposed way should involve the slaughter sheep and cattle, and not the near-sacrifice of a son, as in Abraham’s case, but the reverse is the case.Human slaughter is in our face on a daily basis in Nigeria due to the Boko Haram wrath. Violence in Nigeria, a country of more than 150 million with an almost equal split between the Christian south and the Muslim north is affecting public safety and national security. Nothing appears to be stopping the inflammable and untamed-able torment, fear and worry across the country. There appears to be a legitimate state of distress nationally, and the cause of the state of distress is growing d...
Read more