Google, Yahoo!, O2 Media, Microsoft, Dave Chaffey and eBay Advertising To Speak at TFM&A 2012

LONDON, 22 February /PRNewswire/ Technology for Marketing & Advertising (TFM&A) 2012 is the UK’s largest and longest-running exhibition for marketing, advertising and business professionals and is highly recognized in the industry for consistently delivering an unrivalled programme of Keynotes from the world’s biggest brands for the past 11 years.





Now in its 12th year, TFM&A 2012 will be no different; with Keynote sessions already confirmed from Google, Dave Chaffey, eBay Advertising, Yahoo, Microsoft, O2 Media and Experian.

Keynote Highlights Include:

“Developing a B2B marketing vision in the fast-moving digital world: an examination of the key pillars for building a successful B2B marketing strategy”
Richard Robinson, Industry Leader, Google
Tuesday 28th February – 10:00

“7 Steps for creating an integrated social media strategy”
Dave Chaffey, CEO and Co-Founder, Smart Insights
Tuesday 28th February – 14:00

“Innovations in Mobile Advertising; how brands can use market insight to drive personalised targeting”
Charlie Hunter-Schyff, Head of Planning, O2 Media
Tuesday 29th February – 12:30

“It’s getting personal. The role technology will play in the future of media consumption. Microsoft share their vision of the world tomorrow”
David Coplin, Director of Search, Microsoft UK
Tuesday 28th February – 16:30

“Make it sticky – using data and insight to drive ROI in a multi-channel arena”
Mark Zablan, Managing Director, Experian Marketing Services
Wednesday 29th February – 11:30

“Tomorrow’s digital today: current trends and Yahoo!’s predictions for the future”
Jon Myers, Director, Account Management for Yahoo!
Wednesday 29th February – 12:30

“The future of online retail media and the opportunities for advertisers, marketers and etailers”
Case Studies: Philips and BMW
Rob Bassett, Head of Strategic Accounts, eBay Advertising
Wednesday 29th February – 15:30

For the full keynote programme please visit www.t-f-m.co.uk/keynotes
All keynotes and seminar sessions are free when you register for TFM&A at www.t-f-m.co.uk/mnr

All of the TFM&A, OA&A and DMX educational content is free and always in hot demand, so to miss the queues and enjoy priority entrance to any seminars and keynotes you want to attend by signing up for a Fast Track Experience Pass for just £100 for a limited time only. This pass will also allow you entrance into the Premier Club Lounge, an exclusive area for our most senior visitors. Find out more information at www.t-f-m.co.uk/fasttrack.

Notes to Editor:

Photography

A selection of photographs from TFM&A 2011 are available. If you require any images to support this release please email maria.harper@ubm.com or visit our Press Area www.t-f-m.co.uk/press


About Technology for Marketing & Advertising

Technology for Marketing & Advertising is the UK’s largest and longest-running integrated marketing-solutions event delivering digital, direct, data and CRM solutions for marketing, media and advertising professionals. It takes place annually at Earls Court 2. Total attendance to TFM&A 2011 was 12,142 (ABC Audited) – an increase on 2010 with a total attendance of 10,568 (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising solutions to implement and deliver successful strategies and campaigns. For more information please visit www.t-f-m.co.uk.

Online Advertising & Affiliate Expo launched in 2011 in order to bring together brand owners & agencies with publishers, affiliate networks, ad networks and ad-serving technology providers.


Direct Marketing Expo

Following the success of the Direct Marketing Zone at TFM&A 2011, Direct Marketing Expo (DMX) has been re-launched as a show in its own right, offering a host of direct marketing suppliers, education and focussed show features including the Direct Marketing Seminar Theatre, all in its own dedicated area on the show floor. This expansion will cement TFM&A, OA&A and DMX’s positioning as bringing visitors the full integrated marketing mix in one place.

About UBM

UBM is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories. UBM’s brands also have international replication in China, India, South Africa and UAE. UBM Live is part of UBM plc, one of the world’s leading business media companies which employs more than 6,500 people in more than 35 countries. For more information go www.ubm.com.

Press Contact: Maria Harper, +44(0)207-7234-8712, maria.harper@ubm.com

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