Ancestry.com Teams Up With Actor Blair Underwood to Support Big Brothers Big Sisters


Ancestry.com Teams Up with Actor Blair Underwood to Support Big Brothers Big Sisters.


24 Feb 2012 15:00 Africa/Lagos

Ancestry.com Teams Up With Actor Blair Underwood to Support Big Brothers Big Sisters

PHILADELPHIA, Feb. 24, 2012 /PRNewswire/ -- Ancestry.com, the world's largest online family history resource, has teamed up with one of its high-profile celebrity customers to support a national non-profit organization that helps youth overcome what are too often generational cycles of adversity.

(Photo: http://photos.prnewswire.com/prnh/20120224/PH58763 )

(Logo: http://photos.prnewswire.com/prnh/20110613/PH17540LOGO )

Actor Blair Underwood will appear in a commercial promoting Ancestry.com's support of Big Brothers Big Sisters, the nation's largest mentoring network, proven to help children overcome adversity to achieve in school and succeed in life.

In the commercial, scheduled to air February 24, Underwood says discovering his family history on Ancestry.com gave him a greater understanding of himself. He goes onto say that while it's incredible to know where you came from, it's also important to know where you are going.

"That's why I'm joining with Ancestry.com to support Big Brothers Big Sisters, an organization that helps kids reach their full potential," states Underwood.

Big Brothers Big Sisters provides one-to-one mentoring services to children of single, low-income or incarcerated parents as well as sons and daughters of military personnel or those who face other forms of adversity. The new TV commercial airs February 24 on the heels of the announcement of the Big Brothers Big Sisters 2011 Youth Outcomes Survey Report, which shows statistically significant improvements for youth throughout the first year of enrollment. The improvements are in three areas – educational success, avoidance of risky behaviors and socio-emotional competency, measures that researchers link to long-term outcomes, such as high school graduation, avoidance of juvenile delinquency, and college or job readiness.

Ancestry.com has worked with Underwood on a network TV show that airs on Friday nights. The company provided important family history research for the show, including tracing the roots of the featured celebrities including Underwood. Each episode takes one celebrity on an emotional, and often times soul-searching journey to discover the lives of family members who came before them.

Ancestry.com is donating 20 percent of proceeds of all new subscriptions donated through www.ancestry.com/donate from February 24-29, 2012 to Big Brothers Big Sisters. Funding is used by Big Brothers Big Sisters to carefully screen volunteer mentors and match them with youth in long-term, staff monitored and supported friendships.

To view the commercial and to support Big Brothers Big Sisters, visit www.ancestry.com/donate.

About Big Brothers Big Sisters
Big Brothers Big Sisters, the nation's largest donor and volunteer supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes, such as educational success; avoidance risky behaviors; and higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children ("Littles") with screened volunteer mentors ("Bigs") and monitors and supports these one-to-one mentoring matches throughout their course. The first-ever Big Brothers Big Sisters Youth Outcomes Summary, released in 2012, substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness.

Big Brothers Big Sisters provides children facing adversity, often those of single or low-income households or families where a parent is incarcerated or serving in the military, with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization's 100-year history. With about 360 agencies across the country, Big Brothers Big Sisters serves nearly 630,000 children, volunteers and families. Learn how you can positively impact a child's life, donate or volunteer at BigBrothersBigSisters.org .


About Ancestry.com
Ancestry.com Inc. (Nasdaq:ACOM) is the world's largest online family history resource, with more than 1.7 million paying subscribers. More than 8 billion records have been added to the site in the past 15 years. Ancestry users have created more than 31 million family trees containing over 4 billion profiles. In addition to its flagship site www.ancestry.com, Ancestry.com offers several localized Web sites designed to empower people to discover, preserve and share their family history.


Forward-looking Statements
This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include our ability to manage growth, and attract and retain qualified personnel. Information concerning additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption "Risk Factors" in our Quarterly Report on Form 10-K for the period ended December 31, 2011, and in discussions in other of our SEC filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.

SOURCE Big Brothers Big Sisters

CONTACT: Heather Erickson, Ancestry.com, +1-801-705-7104, herickson@ancestry.com; Kelly Williams, Big Brothers Big Sisters of America, +1-215-665-7795, Kelly.williams@bbbs.com

Web Site: http://www.bbbs.org



Comments

Post a Comment

Popular posts from this blog

Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative

1 Aug 2008 14:21 Africa/Lagos Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative CALGARY, Canada, August 1/PRNewswire/ -- - International Consortium Formed for Investment in Gas Development - Including the Potential Monetization of OML137 Gas Addax Petroleum Corporation (TSX: AXC and LSE: AXC) ("Addax Petroleum" or the "Corporation"), together with its partners Chrome Oil Services Limited ("Chrome") and Korea Gas Corporation ("KOGAS"), announces today that it has received the approval from the Federal Government of Nigeria, for its proposed implementation of an integrated gas utilization project in Nigeria. Addax Petroleum has also entered into a heads of agreement with Chrome, a leading Nigerian oil and gas company, and KOGAS, South Korea's national gas company, forming an international consortium (the "Consortium") which, upon finalization of the necessary project development agreemen...
Read more

Terrorist Attacks on America Before Osama Bin Laden Was Born : 1920 -2005.

Image
This is a record of all terrorist attacks in America and in countries with American interests and on American Embassies and citizens abroad. Osama bin Laden did not create the demons of terrorism. He is only one of the most diabolical and destructive of them all. The devil is the author of Terrorism in his capacity as the Son of Perdition and the father of chaos. It is very important to clarify these issues for the benefit of those who are ignorant and naive and have been jumping to erroneous conclusions. Terrorist Attacks (within the United States or against Americans abroad) 1920: septa. 16, New York City: TNT bomb planted in unattended horse-drawn wagon exploded on Wall Street opposite House of Morgan , killing 35 people and injuring hundreds more. Bolshevist or anarchist terrorists believed responsible, but crime never solved. 1975 Jan. 24, New York City: bomb set off in historic Fraunces Tavern killed 4 and injured more than 50 people. Puerto Rican nationalist group...
Read more

Let Us Talk To Boko Haram - Nigerian Professor

Image
A Commentary Direct Talk and Psychological Accessibility to the Boko Haram Group Is worth the Trial in Nigeria It is now obvious that the nation is now fully plagued by terrorism which is so widespread and monumental that it is hard to unravel. At a time when the Nigerian air is filled with the festivities of Eid al-Adha, the feast of sacrifice, which in a supposed way should involve the slaughter sheep and cattle, and not the near-sacrifice of a son, as in Abraham’s case, but the reverse is the case.Human slaughter is in our face on a daily basis in Nigeria due to the Boko Haram wrath. Violence in Nigeria, a country of more than 150 million with an almost equal split between the Christian south and the Muslim north is affecting public safety and national security. Nothing appears to be stopping the inflammable and untamed-able torment, fear and worry across the country. There appears to be a legitimate state of distress nationally, and the cause of the state of distress is growing d...
Read more