LG Mobile Breaks Through 3D Barriers, Highlights Future of 3D Technology at 3D Entertainment Summit




LG Mobile Executive Tim O’Brien Showcases LG THRILL™ 4G exclusively on AT&T, Bringing Glasses-free 3D Smartphone to the United States

NEW YORK, June 23, 2011 /PRNewswire/ — Tim O’Brien, vice president of marketing for LG Mobile, addressed an audience of entertainment industry insiders and influencers yesterday during the 3D Entertainment Summit in a keynote session that examined the importance of technology and innovation in the industry’s 100+ year history. While highlighting consumer insights paving the way for the future of entertainment, LG put the spotlight on mobile 3D. Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.


LG Mobile Executive Tim O’Brien

O’Brien’s keynote illustrated technology’s important role in the evolution of entertainment and culminated with the presentation of LG’s latest technological breakthrough, the LG THRILL™ 4G exclusively on AT&T.



From early forms of entertainment such as black and white TV to the growing popularity of smartphones as today’s hot entertainment platform, O’Brien stressed the importance of the need for continued advancements in technology. LG Mobile will lead the way, contributing to 3D technology adoption with the barrier breaking LG THRILL 4G.

“The objective of the entertainment industry has always been to make the experience more real and life-like,” said O’Brien. “LG will change the game again by giving everyone an easy and accessible way to interact with the content they love – and do it in a more realistic and authentic manner than any 3D experience we’ve seen yet.”

Continuing the trend of technology pushing the boundaries of entertainment, LG Mobile is focusing on addressing the three main barriers to the mass adoption of 3D technology: accessibility, technology and content.

* Accessibility: 3D devices are currently thought of as too expensive, but LG THRILL 4G will be competitively priced for wider accessibility.
* Technology: Using new mobile 3D parallax barrier technology, the LG Thrill 4G eliminates the need for expensive and bulky 3D glasses, making the 3D experience seamless. Additionally, LG THRILL 4G enhances smartphone features with tri-dual configuration technology, including a 1GHz dual-core processor with dual-channels and dual memory, to enhance speed and performance.
* Content: LG consumer insights indicate users most often interact with entertainment on their mobile phones through user generated content and gaming. In a strategic partnership between LG Mobile and YouTube, handheld users will be able to create and share their own 3D content in new and exciting ways. Additionally, in partnership with Gameloft, 3D games come preloaded on LG THRILL 4G.

“With each new technological breakthrough, entertainment becomes more genuine and believable,” acknowledged O’Brien. “3D enabled mobile devices will be the next step in the natural evolution of entertainment technology, and breaking accessibility, technology and content barriers will be crucial in helping make sure all consumers have access to this next generation entertainment platform.”

For additional details about Tim O’Brien’s 3D Entertainment Summit keynote address, please visit: ny.3d-summit.com. Also, visit www.lg.com for the latest news about the LG THRILL 4G, available this summer in AT&T stores nationwide.

# # #

About LG THRILL 4G

The ideal handset for on-the-move entertainment enthusiasts looking for the best of home while on the road, LG Thrill 4G features a 4.3 inch capacitive touch screen and 1GHz dual-core/dual-channel RAM for powerful mobile processing, flawless viewing and effortless multitasking. LG Thrill 4G also delivers a revolutionary, glasses-free 3D LCD display that creates a unique opportunity for consumers to capture life-like images, video and experience real 3D gaming. Dual 5MP stereoscopic 3D cameras and included microSD card allow users to capture crystal-clear 3D images and view 720p HD 3D video playback. The first device to support the YouTube™ 3D mobile platform, LG Thrill 4G allows users to share 3D content with anyone anywhere in the world. LG Thrill 4G owners will have access to view and upload 3D content directly to YouTube 3D via Thrill’s dedicated “3D Space” user interface. HDMI-out and DLNA features offer wireless content streaming options, making sharing 3D content with the people and networks that matter most, easier than ever.
About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.


Media Contacts:
LG Electronics Inc.
LG MobileComm U.S.A., Inc
Elizabeth Latham
(858) 805-6701
Elizabeth.Latham@lge.com
LG-One
Erica Samadani
(310) 280-2456
Erica.Samadani@lg-one.com



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