Wella Professionals' Editorial & Celebrity Stylists Reveal Top 2012 Hair Trends



Wella Professionals' Editorial & Celebrity Stylists Reveal Top 2012 Hair Trends

Inspired by the Wella Trend Vision Collection Revealed at the Annual International Trend Vision Competition


Wella Professionals 2012 Trend Vision presents Celeste: The Free Spirit. This look is about style and color working harmoniously together to illustrate a clear style and translucent and jewel-toned palette. Shine is very important as it creates the glistening, futuristic sense. (c) Gerardo Somoza.


PR Newswire

WOODLAND HILLS, Calif., Oct. 31, 2011

WOODLAND HILLS, Calif., Oct. 31, 2011 /PRNewswire/ -- Every year, Wella Professionals' renowned Global Creative Directors, Eugene Souleiman (Care & Styling) and Josh Wood (Color), collaborate to identify four emerging hair trends using comprehensive research from fifteen of the leading independent trend forecasting experts and agencies around the world. Wella Professionals adapts the four key looks to distill the trends for the year ahead. The 2012 trends – Grace, Blaze, Celeste and Roxy – are exemplary of female personalities that influence every facet of fashion and beauty. The 2012 portfolio of looks was revealed in New York City to an audience of over 2,000 international top stylists and influencers from Asia, Europe, Russia and North America.

Wella's creative forces have already tapped these trends for style inspiration behind the scenes at the Spring '12 fashion shows. We expect to see more styles inspired by Wella's trends in the year to come! Here's what the Global Creative Directors and Wella Professionals' Celebrity Stylist, Andy LeCompte, and Colorist Aura Friedman predict will be the next big trends from the red carpets to the runways, and on real women.



Wella Professionals 2012 Trend Vision presents Blaze: The Femme Fatale. This look is about high gloss hair gets even more dramatic with Blaze's statement styles and Latin flair. Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. (c) Gerardo Somoza.


Grace: The Modern Muse

Grace is the leading lady, poised and perpetually glamorous without even trying. The main inspiration for Grace is nature, although there is nothing natural about this look. Celebrity Stylist Andy LeCompte foresees this look's effortless elegance will translate into an exceptionally premium finish with shine and fluid texture to the hair. He says, "Grace's luxurious look is the perfect statement for the red carpet. We'll see celebrities with more pristine, polished styles and glamorous, bouncy blowouts." The voluminous look Eugene Souleiman created for DKNY at the Spring '12 runway show perfectly illustrates the simple, flowing style Grace embodies. The color palette is soft and light, with a warm glow to emphasize healthy, shiny hair.

Blaze: The Femme Fatale

This trend focuses on stealing the spotlight and overt sensuality. High gloss hair gets even more dramatic with Blaze's statement styles and Latin flair. Passionate colors like black, grey and fuchsia will come to life in dark, shiny tones so strong they command attention. Graphic styles and daring shapes heighten the drama for this look. When adapting Blaze trend into a hair look, Eugene Souleiman reveals, "I wanted the style to feel like a '30s felt cloche hat or be reminiscent of a burlesque dancer from the '20s. The whole trend is about the girl feeling like an entertainer." This concept is conveyed with sharper and sculpted styles, much like the look Eugene created on the runway for the Antonio Marras Spring '12 show.

Celeste: The Free Spirit

Celeste is an ethereal, otherworldly persona of pure perfection that cannot be pinned down, which lends to the futuristic trend she represents. Style and color harmoniously illustrate a clear style and translucent and jewel-toned palette. Shine is very important as it creates the glistening, futuristic sense of Celeste. The style appears simplistic and sleeked to perfection. Colorist Aura Friedman drew upon this trend when creating rose gold and peach-hued hair pieces for Peter Som's Spring '12 show. "This look is universally flattering and very wearable for the everyday girl," says Aura. "Women on the streets are sporting a few subtle tones in their hair for a modern, sophisticated take as the pastel trend has evolved."

Roxy: The Scene Stealer

Roxy is the natural center of attention as the life of every party and is reminiscent of the '70s club culture. For hair, this is manifested into a bold and attention grabbing style that does not shy away from size, shape, and texture. Eugene styled deconstructed buns at Missoni's Spring '12 show, alluding to this raw, textured look. Color also plays an integral role with a cool red palette, deep enough to make a statement but with an edge of sophistication. Josh Wood says, "There is a real shift to a cool red tone, rather than warm in this trend. There are also bursts of violet coming through to give depth."

Wella Professionals has provided the stage for the most creative hairdressers around the world to perform with the brand's International Trend Vision Competition. Trend Vision offers a unique way to inspire hairdressers and women to evolve with these looks and experiment with the latest in cutting-edge hair fashion.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Procter & Gamble

CONTACT: Stephanie Puleio, +1-646-253-0211, spuleio@devries-pr.com; or Kaitlin Gangl, +1-646-253-0203, kgangl@devries-pr.com

Web Site: http://www.pg.com



Comments

Post a Comment

Popular posts from this blog

Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative

1 Aug 2008 14:21 Africa/Lagos Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative CALGARY, Canada, August 1/PRNewswire/ -- - International Consortium Formed for Investment in Gas Development - Including the Potential Monetization of OML137 Gas Addax Petroleum Corporation (TSX: AXC and LSE: AXC) ("Addax Petroleum" or the "Corporation"), together with its partners Chrome Oil Services Limited ("Chrome") and Korea Gas Corporation ("KOGAS"), announces today that it has received the approval from the Federal Government of Nigeria, for its proposed implementation of an integrated gas utilization project in Nigeria. Addax Petroleum has also entered into a heads of agreement with Chrome, a leading Nigerian oil and gas company, and KOGAS, South Korea's national gas company, forming an international consortium (the "Consortium") which, upon finalization of the necessary project development agreemen...
Read more

Terrorist Attacks on America Before Osama Bin Laden Was Born : 1920 -2005.

Image
This is a record of all terrorist attacks in America and in countries with American interests and on American Embassies and citizens abroad. Osama bin Laden did not create the demons of terrorism. He is only one of the most diabolical and destructive of them all. The devil is the author of Terrorism in his capacity as the Son of Perdition and the father of chaos. It is very important to clarify these issues for the benefit of those who are ignorant and naive and have been jumping to erroneous conclusions. Terrorist Attacks (within the United States or against Americans abroad) 1920: septa. 16, New York City: TNT bomb planted in unattended horse-drawn wagon exploded on Wall Street opposite House of Morgan , killing 35 people and injuring hundreds more. Bolshevist or anarchist terrorists believed responsible, but crime never solved. 1975 Jan. 24, New York City: bomb set off in historic Fraunces Tavern killed 4 and injured more than 50 people. Puerto Rican nationalist group...
Read more

Let Us Talk To Boko Haram - Nigerian Professor

Image
A Commentary Direct Talk and Psychological Accessibility to the Boko Haram Group Is worth the Trial in Nigeria It is now obvious that the nation is now fully plagued by terrorism which is so widespread and monumental that it is hard to unravel. At a time when the Nigerian air is filled with the festivities of Eid al-Adha, the feast of sacrifice, which in a supposed way should involve the slaughter sheep and cattle, and not the near-sacrifice of a son, as in Abraham’s case, but the reverse is the case.Human slaughter is in our face on a daily basis in Nigeria due to the Boko Haram wrath. Violence in Nigeria, a country of more than 150 million with an almost equal split between the Christian south and the Muslim north is affecting public safety and national security. Nothing appears to be stopping the inflammable and untamed-able torment, fear and worry across the country. There appears to be a legitimate state of distress nationally, and the cause of the state of distress is growing d...
Read more