Nigerian Times

Essilor unveils eyeglass lenses with groundbreaking Optifog anti-fog technology. (PRNewsFoto/Essilor of America) 31 Oct 2011 18:00 Africa/Lagos More than Half of Eyeglass Wearers Feel Unsafe When Their Glasses Fog Survey Sheds Light on Situations Where Consumers Desire Anti-Fog Lenses PR Newswire DALLAS, Oct. 31, 2011 DALLAS, Oct. 31, 2011 /PRNewswire/ -- A recent survey commissioned by Essilor of America, the leader in eyeglass lenses, revealed the situations where eyeglass wearers find it a problem to have foggy glasses. To help four-eyed consumers see their best, Essilor has unveiled lenses with Optifog™ technology, an exclusive anti-fog property. These lenses offer the best and most durable protection against foggy vision and are available through eyecare providers. To view the multimedia assets associated with this release, go to: http://www.multivu.com/mnr/52583-optifog-survey-foggy-glasses-most-annoying-consumers-want-anti-fog-lenses (Photo: http://photos.prnewswire.com/prnh/20...

With over 800 million users, the world's largest social network is making it easy for film advertisers to target the perfect consumer with the perfect message to get them to show up at the box office. WASHINGTON, Oct. 31, 2011 /PRNewswire/ -- For the filmmakers of The Mighty Macs , last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie. "If you know what a Facebook user's favorite films have been in the past, you can predict what their favorite films will be in the future," said Sean Wolfington, owner of Tier10Marketing.com, the marketing company that worked with Facebook executives to conduct a laser targeted...

Baby 7 Billion: A milestone for girls' survival rights. (PRNewsFoto/Plan International) 31 Oct 2011 19:25 Africa/Lagos Baby 7 Billion: A Milestone for Girls' Survival Rights PR Newswire LUCKNOW, India, Oct. 31, 2011 LUCKNOW, India, Oct. 31, 2011 /PRNewswire-USNewswire/ -- Child rights organisation Plan India today celebrated the birth of a girl in Uttar Pradesh as the world's symbolic 7 billionth person. The organisation described ‘Baby 7 Billion' as a milestone for comprehensive action for survival rights of girls. (Photo: http://photos.prnewswire.com/prnh/20111031/DC96700) In an event held outside Lucknow, the capital of India's most populous state of Uttar Pradesh, the newborn girl was given a birth certificate by the local administration. #Baby7Billion girl was born at 7.20 am India time to Vinita (23) and Ajay (25) at a community health centre in Mall near Lucknow in India's state of Uttar Pradesh. She has been named "Nargis" - a beautiful flo...

31 Oct 2011 10:30 Africa/Lagos The Top 5 Scariest Things About Life Insurance From renewal problems involving term life to the potential for losing your shirt with a bad variable universal life insurance investment, Life Quotes, Inc. emphasizes the importance of understanding your life insurance policy. PR Newswire DARIEN, Ill., Oct. 31, 2011 DARIEN, Ill., Oct. 31, 2011 /PRNewswire/ -- Life Quotes, Inc. has compiled a list of the top 5 scariest things about life insurance, calling attention to the importance of going over your life insurance policy with a trusted insurance agent no less than once a year to make sure that the policy you own is keeping up with the changes in your life. If you should die, the only way to truly protect your loved ones from financial peril is with life insurance. But before you sign the dotted line, or pay another renewal bill, make sure you have a thorough understanding of how your policy works. The following is a short list of some of the most frighteni...

SANTAS PENCIL Santa Claus can be an inspiration to children when they receive a customized letter from Santa. (PRNewsFoto/Santas Pencil) DUNEDIN, FL UNITED STATES Tweet

A bomb blast rocked the troubled northeastern Nigerian city of Maiduguri on Sunday in an attack on a military patrol vehicle, the army and residents said. Although residents reported seeing an ambulance speeding away from the area, the army said there had been no casualties. The city has previously been targeted by scores of bombings blamed on an Islamist sect known as Boko Haram. Thousands of residents have already fled Maiduguri out of fears of further violence. The city, located in Nigeria's far northeast near the border with Chad, Cameroon and Niger, has seen the brunt of the violence blamed on the sect. Click here to read the full report by Agence France-Presse (AFP). Tweet

Australian and US Film Industries Collaborating Through Ausfilm Week 2011 Ausfilm Week 24 – 28 October, 2011 Los Angeles, California, 24 October, 2011 /PRNewswire/ — Ausfilm and representatives of the Australian film industry come together in Los Angeles this week (24-28 October) for Ausfilm Week 2011. Ausfilm Week aims to build and maintain relationships between the Australian and US film industries to encourage co-production of international film and television with Australia. Ausfilm Week features a series of events covering all aspects of production including film screenings, breakfast seminars, development lunches, a gala dinner and cocktail events where Australian filmmakers and industry professionals discuss filmmaking in Australia with their US colleagues and encourage them to access Australia’s Screen Production Incentives which includes the Producer Offset – a 40% incentive for films with significant Australian content. Ausfilm Week provides the platform to present Australia ...

National Highway Traffic Safety Administration Joins the State Attorneys General and Ad Council to Unveil New Public Service Advertising Campaign to Urge Young Adult Drivers to ‘Stop the Texts’ and ‘Stop the Wrecks’ New National Survey Shows Eighty-Two Percent of Young Adults Say They Have Read a Standard Text Message While Driving Washington, D.C., October 27, 2011 /PRNewswire/ — Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media ch...

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Samsung Mobile is the market leader for smart phones, because it is now the world’s largest maker of smart phones, shipping around 28 million of the devices — almost all Android-powered – in the third quarter, compared to Apple’s 17.1 million phones. This is just the latest milestone that helps put an end to the fallacy that iPhones will rule the world. Click here to read the full report Tweet

The Campari Calendar 2012 Makes A Toast To Life MILAN, October 27th 2011 /PRNewswire/ — The 2012 Campari Calendar, entitled It’s the end of the world, baby!, was unveiled in Milan today. Now in its 13th edition, this year's iconic Campari Calendar is inspired by the many prophesies that in 2012 the world will see a global transformation leading to the end of the world as we currently know it. With nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents their vision in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich. "This year we've really pushed the creative boundaries as we’ve chosen to take a real imaginative look at the possibilities to come, in what could be a transformative period. It is our mission as an aperitif company to offer Campari lovers an intense, positive moment during this time, to celebrate whatever may happen and take a toast to life. With Milla’...

PARIS, 27 October 2011, PRNewswire/ — “Wall Of Sound Provides a fun, Tactile, Visual and Interactive Experience for your Music With 20 Million Songs at your Fingertip” says Fred Sigal, Founder & President NuageProductionTM. NuageProductionTM has just released Wall Of Sound, a free iOS app that dramatically enhances the experience of music playback and discovery on your iPad, iPhone and iPod devices. As a complement to your device’s default user experience, you get started by simply launching the Wall Of Sound app, which is localized in 23 languages for 127 countries. No parameters to setup. It simply connects to the content in your iDevice library and away you go. Fred Sigal of NuageProductionTM indicates that the app uses a variety of proprietary techniques to enhance your navigation through your sound library based on your taste. Wall Of Sound extends these navigation techniques to include suggestions for related music from the iTunes store. More than suggesting music, however, t...