High-Tech Meets High Fashion as Sprint and LG Mobile Celebrate Stylish LG Marquee

High-Tech Meets High Fashion: Sprint and LG Mobile Celebrate Stylish Design at Exclusive LG Marquee Launch Event



LG Style Ambassador Stacy London of TLC’s “What Not To Wear” Partners With Up-and-Coming Designers For Fashion Week Design Collaboration Inspired by the LG Marquee Smartphone

New York, September 16, 2011 /PRNewswire/ — Sprint (NYSE: S) and LG Mobile teamed up with non-profit design collective MADE, formerly known as M·A·C & Milk, and fashion expert Stacy London of TLC’s “What Not To Wear” to celebrate the debut of the new LG Marquee Android smartphone at this year’s New York MADE FASHION WEEK.

Drawing from her years of fashion-industry experience, London served as the LG Style Ambassador alongside up-and-coming MADE designers as they created unique, stylish carrying cases to complement the sleek LG Marquee. Last night, stylists, and fashion-industry insiders attended an exclusive LG Marquee launch event, where the new cases were unveiled.

Stacy London with LG representatives

“Nowadays, fashion and technology are inextricably intertwined, and today’s consumers are looking for the best in both performance and style when they choose a mobile device,” said Tim O’Brien, vice president of marketing for LG Mobile. “The fashion expertise of Stacy London combined with the innovative, contemporary vision of MADE showcased how LG Marquee offers both cutting-edge technology and a fashion-forward aesthetic.”

London also participated in a MADE panel discussion called “How Fashion Communicates,” moderated by Simon Collins, dean of fashion at Parsons The New School of Design. The panel, which consisted of several influential fashion and technology experts, examined five key areas in which technology has influenced the fashion industry. London provided both mobile and fashion industry insights into several discussion topics, including designer communication, the rise of the blogger, public access to real-time happenings, retail and the shift from print to digital media.

“My years of experience in the fashion industry have taught me that having style is not just about following fashion trends, but about making them your own and creating your own individual look,” London said. “High-tech products such as mobile phones have revolutionized the reach of the fashion industry, exposing so many people to a wide-variety of style and trends.”

“Allowing the Parsons students to ask hard-hitting questions to fashion and business icons and receive an immediate, direct response is an invaluable opportunity and one way of many that MADE continues to give back to the community,” said Mazdack Rassi, Co-Director of MADE.

LG Marquee will debut on October 2 for $99.99 (excludes taxes) with eligible upgrade or new two-year contract and after a $50 mail-in rebate via reward card1 (pricing excludes taxes). LG Marquee will be available for advance pre-sale beginning September 20 at www.sprint.com/marquee.

“With its ultra-sleek design and powerful Android operating system, LG Marquee provides consumers with the perfect blend between style and technology,” said David Owens, vice president – Product Development, Sprint. “We are delighted to see the technology and fashion communities come together to celebrate the launch of this exciting, new device.”

The sleek, ultra-thin LG Marquee features a 4-inch NOVA display and a virtual QWERTY keyboard. Encouraging consumers to make “the bright choice,” LG Marquee boasts a remarkably vivid and visible screen, even in direct sunlight.

LG Marquee comes with Android 2.3 and WiFi hotspot capability, plus the 5-megapixel rear-facing camera for maximum versatility in creating and sharing media and a 2-megapixel front-facing camera making your face-to-face video chatting experience even more memorable. Equipped with a 1GHz processor and Adobe Flash technology, LG Marquee makes downloading, posting, commenting, watching and playing faster and easier than ever. LG Marquee can also be personalized to suit each user’s individual style, since it comes with Sprint ID, allowing users to quickly customize the five screens on their device.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 52 million customers at the end of 2Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.

MADE, formerly known as M.A.C. and Milk, was born from the successful Fashion Week collaboration that started in 2008. Now in its fifth season, MADE FASHION WEEK continues to showcase outstanding design and harness the energy of New York’s creative communities. The compelling program of events – over 35 fashion shows and presentations each season, exhibitions, parties, concerts, panel discussions and an unrivaled online presence on milkmade.com – has translated to success at a retail level and in the press, as well as in the highly coveted digital arena. MADE has expanded as a year-round, dynamic platform for emerging design talent and other innovators and visionaries. MADE provides support to New York’s fashion community in a vibrant atmosphere that encourages creativity, fosters growth and challenges convention. These innovators and visionaries are now a powerful voice in the international fashion dialogue and have initiated a general shift in the industry.

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NOTE TO EDITORS:

Please visit www.sprint.com/newsroom or www.lg.com for product fact sheets and downloadable images.

¹The American Express Prepaid Reward Card (“Card”) provided in connection with this Rebate offer is a prepaid Card that is usable at U.S. merchants that accept American Express Card. Some limitations apply. The Card is not redeemable for cash (except where required by law) and does not provide ATM access. Use of Card constitutes acknowledgement that it is given as a reward and no consideration, value, or money has been paid by the holder to American Express in exchange for this Card. USE OF CARD IS SUBJECT TO THE CARDHOLDER AGREEMENT. SUBJECT TO APPLICABLE LAW, A $3.00 MONTHLY FEE WILL BE ASSESSED AGAINST CARD BALANCE, STARTING SIX MONTHS AFTER CARD ISSUANCE, UNLESS FUNDS ARE EARLIER DEPLETED. For BALANCE, customer service and Cardholder Agreement, visit americanexpress.com/sprint or call 866-608-3756. Card issued by American Express Prepaid Card Management Corporation.


Media Contacts:

Nichole Cappitelli, Sprint
949-748-3364
Nichole.cappitelli@sprint.com

Elizabeth Latham
LG MobileComm U.S.A., Inc
(858) 805 – 6701
elizabeth.latham@lge.com

Erica Samadani, LG-One
(310) 280-2456
erica.samadani@lg-one.com


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