Newest Music, Style & Pop Culture Trendsetters

Jessica Who, Chelsea Leyland and Diamond Kuts

Dove® go fresh(TM) and MTV Bring up-and-Coming Female DJs Center Stage as the Newest Music, Style & Pop Culture Trendsetters

Female DJs are the newest trendsetters for what is hot in music, style and pop culture with access to the most exclusive events, from ultra-hip parties and concerts to the front row at fashion shows. To bring this emerging set of style mavens to women...


Three DJs give their personal “spin” on what is fresh now

ENGLEWOOD CLIFFS, N.J., August 26, 2011 /PRNewswire/ — Female DJs are the newest trendsetters for what is hot in music, style and pop culture with access to the most exclusive events, from ultra-hip parties and concerts to the front row at fashion shows. To bring this emerging set of style mavens to women everywhere, Dove® go fresh™ Deodorant and Body Mist and MTV are spotlighting three up-and-coming DJs in a new video series titled Dove Fresh Spin. These real women DJs, Jessica Who, Chelsea Leyland and Diamond Kuts, are giving viewers an exclusive behind-the-scenes look at their lives as DJs and as cultural “insiders” as they uncover the ultimate in freshness.


Jessica

“MTV employed our expertise in music and Millennials to help cast three women with personalities that extend well beyond just their beats,” said Jeannie Scalzo, Senior Vice President of Integrated Marketing for MTV. “Each has a unique voice, passion and eye for what’s driving style and pop culture. Utilizing our many platforms, MTV and Dove are unleashing these women’s influence in spotting new trends and showcasing how they work and play on the front lines every day.”

Dove Fresh Spin Videos Top the Charts
Dove go fresh and MTV have created the Dove Fresh Spin video series, where DJs Jessica Who, Chelsea Leyland and Diamond Kuts bring trend seekers into their inner circle, sharing personal stories, style secrets and music insights gathered by having their finger on the pulse of all that is cool. Putting new Dove go fresh Rebalance Deodorant and Body Mist to the test on the red carpet, these 20-something DJs will be on-site as arbiters of what is cool and fresh at the “2011 MTV Video Music Awards,” NY Fashion Week and ‘O’ Music Awards. Fans across the country can follow the Dove go fresh DJs as they mingle with the hottest stars and spin at exclusive parties by tuning into MTV or logging onto dove.mtv.com to see the video series.

The three DJs made their debuts with MTV at the annual pre-VMA tour, held July 28 through August 5, and will make appearances at the mtvU Campus Invasion Tour in October. While on tour they will be spinning at local stops around the country and greeting music fans face-to-face.

“No matter where I am, I want to feel confident, fresh and clean,” said DJ Jessica Who. “Whether at a barbeque with friends, out for a full night of DJing at a hot Miami club or on the red carpet at the MTV Video Music Awards, Dove go fresh Rebalance Deodorant and Body Mist keep me fresh all day and all night long, which is why I carry them with me everywhere I go.”

Introducing Jessica, Chelsea and Diamond

* DJ Jessica Who stays on top of what’s “in” with her residency at LIV nightclub, the place to see and be seen in Miami.
o Working as a DJ for over seven years, Jessica has connections to the hottest celebrity DJs, nightclub owners and music producers from around the world.
o She will report live from the “2011 MTV Video Music Awards” on August 28, 2011.

* DJ Chelsea Leyland earned front-row status at runway shows after spinning for fashion designer Valentino.
o This London native turned New Yorker gets the inside scoop on everything fashion from her designer friends. Her A-list inner circle brings her front and center to all the top fashion shows.
o Follow Chelsea at NY Fashion Week, September 8-15, 2011.

* DJ Diamond Kuts gained pop culture influencer status through her work as a full-time radio DJ, which helps her secure über-exclusive gigs, such as when she DJed a rally for President Obama.
o Through her work at Philadelphia’s number one hip-hop station, Power 99, Diamond has garnered over 60,000 Facebook fans and 58,000 Twitter followers, many of whom tune in for her streaming shows.
o Diamond will appear online from the ‘O’ Music Awards later this year.

“We worked with MTV to bring these DJs to the forefront so we could show that real women have the power to inspire and set new trends,” said Mike Dwyer, marketing director, deodorant, U.S., Unilever. “We are excited that these three DJs are not only trendsetters in music and fashion, but that they also have helped us put our products to the test – literally – in some of the hottest clubs and events across the country. We think it’s cool that Dove go fresh Deodorant and Body Mist are ‘DJ approved.’”

Try a Hand at the Turntables with Dove go fresh Mix Master
To channel the freshness of these “real women” DJs, Dove and MTV are giving music fans the chance to collaborate with Jessica, Chelsea and Diamond through an interactive, online game called the Dove go fresh Mix Master. Women nationwide can visit dove.mtv.com to create their own, unique DJ name and then personalize music mixes by combining loops of keyboard, bass, guitar and drums, or adding sound effects to tracks inspired by the signature music styles of the Dove DJs. Once a new mix is mastered, fans can share their DJ name and track with friends and family on Facebook.

DOVE go fresh Anti-Perspirant/Deodorant and Body Mist
Dove go fresh is dedicated to helping women feel their freshest with fragrances that inspire them in various moments throughout their everyday lives. Dove go fresh Rebalance Deodorant and Body Mist are the newest additions to the collection. With a succulent plum and bright, floral sakura blossom scent, Dove go fresh Rebalance Anti-Perspirant/Deodorant offers 24-hour odor and wetness protection. The matching body mist comes in convenient packaging that allows women to refresh on-the-go throughout the day. Dove go fresh Deodorants and Body Mists are now offered in five crisp, nature-inspired fragrances that are available in food, drug, mass and club retailers.

About Dove
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product¹, which includes beauty bars, body washes, anti-perspirant/ deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

¹ AC Nielsen (2010)


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