American Express Gold Rush on Facebook

Gold Rush on Facebook – Test Your Trading Skills for the Chance to win Solid Gold Bullion

The Great American Express Gold Rush Facebook Game has a Prize Fund Worth Over £20,000

London, July 7 /PRNewswire/ — Today, American Express® launches 'The Great American Express Gold Rush', the UK's first ever fantasy gold trading game on Facebook that has a prize fund of over £20,000, including solid gold bullion worth £10,000. To celebrate the rich rewards offered by The American Express Preferred Rewards Gold Card, this brand new game capitalises on the fact that gold has never been more valuable, and will pit players of all levels against each other with daily trading challenges that span a month-long period.



Within the game, which can be found at www.amexgoldrush.co.uk, players will travel the world visiting well known destinations with the task of buying and selling gold for profit. At the start of the game, players can invest in a variety of gold items including chains, rings, coins and bars before jetting between London, Paris, Dubai, Mexico City, Sydney and New York to trade their stock and make a profit. Players will also collect rewards points as they spend and trade.

In each city, local news stories influence the price of gold, so players must use their skills to make the right trading choices. Profits are accumulated during each daily game and players will receive a daily ranking based on the amount of profit they accrue. The player with the highest ranking at the end of the day will be awarded a fantastic prize inspired by the Preferred Rewards Gold Card. Whilst wise decision making could see players reach the top of the leader board, savvy trading is a must, as a host of random events will change the game in the blink of an eye.

At the end of the 30 day competition, which closes at 23.59 on 5th August 2011, the smartest (and the luckiest) player with the largest individual daily profit will walk away with solid gold bullion worth approximately £10,000.

The full line up of prizes includes:

* Solid gold bullion worth £10,000
* Return flights to New York and a number of top European destinations
* Return train tickets to Paris
* Two night stays at a top London hotel
* Return tickets to Paris with Eurostar
* Tables for two at some of London's most iconic restaurants
* Tables for two at some of London's most iconic restaurants
* State-of-the-art digital cameras

Richard Harris, Vice President and Head of Card Acquisition at American Express, comments: "We are thrilled to be launching 'The Great American Express Gold Rush' game. This is a first for American Express and has been designed as a fun and engaging way to compete with friends, family and other Facebook users. The game taps into people's competitive side and with the possibility of winning real gold bullion, the stakes are high. There has never been a better time to reap the rewards of gold and the game allows us to showcase the benefits of The Preferred Rewards Gold Card, highlighting how easily Cardmembers can transform spending into real travel rewards."

To play 'The Great American Express Gold Rush' and start trading immediately simply visit www.amexgoldrush.co.uk. For added competition, invite friends and family to take part by clicking the share option at the end of each daily trade.
Notes to Editors:
Game Terms and Conditions:

This game is based on fictitious markets and does not reflect real-life scenarios or market conditions. Provision of the game does not constitute the provision of financial advice.

* UK residents aged 18+
* Main Prize: 10oz of solid gold bullion. Plus Daily Prizes: see www.amexgoldrush.co.uk for full terms and list of daily prizes. Conditions apply.
* Promotion runs 07.07 - 05.08.11
* To enter: Register and play at www.amexgoldrush.co.uk. One game per person per day. Highest daily profit wins a Daily Prize. (max one Daily Prize per person). Highest Daily overall score wins the Main Prize
* Promoter: American Express Services Europe Limited, London SW1W 9TQ. The Preferred Rewards Gold Card is offered by American Express Services Europe Limited. Registered Office: Belgrave House, 76 Buckingham Palace Road, London SW1W 9AX. American Express Services Europe Limited is authorised in the United Kingdom by the Financial Services Authority under the Payment Services Regulations 2009 (reference number 415532) for the provision of payment services

The Preferred Rewards Gold Card

The Preferred Rewards Gold Card is a charge card. Unlike credit cards, a charge card does not have a preset spending limit. However, the balance of the card must be paid each month in full.

For more information or to apply for a Preferred Rewards Gold Card, visit www.amex.co.uk/gold.
About American Express

American Express is a global service company, providing customers with access to products, insights and experiences that enrich lives and build business success.

A leader in global payments, American Express is the largest card issuer by purchase volume and operates a worldwide network that processes millions of transaction daily.

Learn more at www.americanexpress.co.uk and connect with us on www.facebook.com/AmericanExpressUK.
For further information contact:

Samantha Darlaston at Consolidated PR on 020 7781 2335 / samanthad@consolidatedpr.com

David Stewart at American Express on 01273 216674 / david.a.stewart@aexp.com