Young and Mobile: The Smartphone Generation

Young ladies with their Samsung Galaxy S phones


Young and Mobile: A Global View of Cellphones and Youth



Nielsen’s new whitepaper on Mobile Youth Around the World reveals that most young people with mobile phones chose their own device. In fact, across all the countries surveyed, only 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too. Youth aged 15 to 24 in all countries surveyed put price as the first purchase driver, with the exception of Russian youth, 21 percent of whom placed design/style first. (Some grown-ups care about design, too. Around 14 percent of Brazilian adults say design/style is the most important consideration, compared to seven percent of U.S. adults.)



African girls with mobile phones




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