Democrats Do Not Agree With Ferraro that Race was a Factor in Obama's Success


Geraldine Ferraro


14 Mar 2008 18:21 Africa/Lagos


Democrats Do Not Agree With Ferraro that Race was a Factor in Obama's Success

FLEMINGTON, N.J., March 14 /PRNewswire-USNewswire/ --

Results from a national study among 431 Democrats indicated that more than half (53%), do not agree with former vice presidential candidate Geraldine Ferraro's comment that "Barack Obama would not have made it this far if he was a white man."


(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )


The communications research study was conducted on March 23, by HCD Research to obtain Americans' perceptions of video segments from an interview with Ms. Ferraro on Fox News, during which she explained her comments about Senator Obama.


While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. To view detailed results of the study and agreement curves, go to: http://www.mediacurves.com/


Among the study findings:


Do you agree with Geraldine Ferraro's comment that Barack Obama would not have made it this far if he was a white man?


Prior to viewing the video After viewing the video
Yes 29% Yes 34%
No 57% No 53%
Don't know 14% Don't know 13%


Do you believe that Geraldine Ferraro's comment was racist?

Prior to viewing the video After viewing the video
Yes 48% Yes 42%
No 43% No 51%
Don't know 9% Don't know 7%



The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.


HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company's web site at http://www.hcdi.net/ or call HCD Research at 908-788-9393.


Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: HCD Research

CONTACT: Vince McGourty, HCD Research, +1-908-483-9121,
vince.mcgourty@hcdi.net


Web site: http://www.hcdi.net/
http://www.mediacurves.com/


NOTE TO EDITORS: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty.


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