Meet the Newest Beauty Vlogger on the Block



Meet the Newest Beauty Vlogger on the Block
L’Oréal Paris Names Dianna Hampton the Winner of the "Be the Next Beauty Guru" Contest



NEW YORK, NY (April 6, 2012) /PRNewswire/ — L’Oréal Paris is pleased to announce Dianna Hampton as the winner of the brand’s search for the next rising Internet beauty vlogger. Hampton’s winning video, titled, "From a Bare Face to Glamour and Grace," shows women how to create a dramatic, red carpet beauty look at-home. Her submission was chosen from nearly 1,000 entries for its clear step-by-step instructions, production quality and gorgeous end beauty look. Her winning prize includes having her video shown on Destination Beauty, (youtube.com/user/destinationbeauty), a trip for two to New York City and a year’s supply of L’Oréal Paris’ cosmetics, hair care, hair color and skincare products.

"I really hoped I would be the winner, but knew there was steep competition as there are so many talented gurus out there in the online beauty video community," said Hampton of her recent win. "I have been using L’Oréal Paris products since I was a teenager, so I could not be happier about the news." She further explained, "I love creating videos filled with tips and tricks that help real women look and feel their best."

Hampton, based in Connecticut, has been making beauty tutorial videos since 2010. Her interest in beauty started at a young age and carried into adulthood. A former beauty pageant competitor, she was constantly testing out a variety of beauty products and perfecting application techniques. Hampton’s pageant past made her a go-to within her social circle for makeup for local photo shoots, weddings and special events. During transitioning from a busy corporate track to full-time motherhood, a position Hampton describes as "the best job she’s ever had," she started creating tutorial videos that utilized her beauty know-how and passion.

According to Hampton, she receives inspiration for her tutorial videos from the beauty looks on the red carpet and runways, as well as from other top beauty vloggers on Destination Beauty like KandeeJohnson and XSparkage. An avid fan of colorful beauty looks such as bright eye shadows, hot pink lips and bold nails, Hampton also reads fashion blogs to stay on top of color and pattern trends.

Some of the current product favorites in her beauty kit include L’Oréal Paris’ Magic Lumi Light Infusing Primer, Telescopic Mascara in Carbon Black, Extra-Intense™ Liquid Pencil Eyeliner and Infallible® 8 HR Le Gloss.

ABOUT DESTINATION BEAUTY
Since inception in July 2010, YouTube and L’Oréal Paris’ Destination Beauty channel brings together the most explosively popular online beauty vloggers. This group shares the latest beauty trends through weekly videos, giving real women access to the information they crave: application expertise, DIY insights and personal tips from beauty enthusiasts that they can trust.

Destination Beauty is one of the top-viewed and longest running YouTube content aggregation programs. The channel, which has over 17,000 subscribers (and counting), has helped to drive subscriptions and awareness for beauty partner channels, helping to foster the success of self-made beauty gurus online.

Destination Beauty’s 2012 roster of beauty gurus includes BorderHammer, DulceCandy87, ItsJudyTime, JulieG713, KandeeJohnson, MakeUpGeekTV, MissChievous, Panacea81, PurseBuzz and XSparkage.

ABOUT L’ORÉAL PARIS
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – hair color, hair care, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Féria and Healthy Look hair color; Elnett Satin Hairspray, EverPure, EverStrong, EverSleek, EverStyle, VIVE Pro, Studio Line and L’Oréal Kids hair care; Youth Code, Revitalift, Age Perfect, Go 360 Clean, Sublime Bronze, Sublime Sun and Men’s Expert skincare; and the Colour Riche, True Match, Infallible, and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others. For more information on L’Oréal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You" diagnostic tool.

PRESS CONTACTS

L’Oréal Paris
Danielle Weingarten
212.984.4799
dweingarten@us.loreal.com

ALISON BROD PUBLIC RELATIONS
Monica Whitehurst
212.230.1800
monica@alisonbrodpr.com



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