Monday, October 31, 2011

More than Half of Eyeglass Wearers Feel Unsafe When Their Glasses Fog

Essilor unveils eyeglass lenses with groundbreaking Optifog anti-fog technology. (PRNewsFoto/Essilor of America)

31 Oct 2011 18:00 Africa/Lagos

More than Half of Eyeglass Wearers Feel Unsafe When Their Glasses Fog

Survey Sheds Light on Situations Where Consumers Desire Anti-Fog Lenses

PR Newswire

DALLAS, Oct. 31, 2011

DALLAS, Oct. 31, 2011 /PRNewswire/ -- A recent survey commissioned by Essilor of America, the leader in eyeglass lenses, revealed the situations where eyeglass wearers find it a problem to have foggy glasses. To help four-eyed consumers see their best, Essilor has unveiled lenses with Optifog™ technology, an exclusive anti-fog property. These lenses offer the best and most durable protection against foggy vision and are available through eyecare providers.

To view the multimedia assets associated with this release, go to:

(Photo: )

It's no surprise that 78% of glasses wearers found foggy lenses most annoying when moving from indoor to outdoor temperatures, but interestingly enough, the survey found the most troublesome activities are common everyday tasks: cooking (52%) and bath time (40%). Other problematic situations include: playing sports and exercising outdoors (16%), driving (16%), working out in a gym (8%), when at work (7%) and hunting (3%).

The survey revealed nearly half of glasses wearers (45%) find foggy glasses a problem. The survey also revealed safety issues as an alarming three in five (59%) reported feeling unsafe with foggy glasses when driving.

Also, not surprisingly, a majority (61%) of respondents found their glasses fogged up the most during the winter, while just over one in five (23%) said summer. Further, when glasses fog, two-thirds (66%) felt frustrated while nearly one in four (24%) felt vulnerable.

Among those who do find foggy glasses a problem, most (56%) are interested in anti-fog lenses. The majority (53%) agreed anti-fog lenses would help them excel at their hobbies, and 73% would be interested in learning about anti-fog lenses.

"Fog is everywhere and can cause frustrating and unsafe experiences," said Carl Bracy, an executive with Essilor of America. "With Optifog, there's finally an option for fog-free vision."

For more information, visit and Optifog USA on Facebook.

About Essilor

Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Xperio®, DEFINITY®, Thin&Lite® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

Varilux, Crizal, Xperio and DEFINITY are registered trademarks and Optifog is a trademark of Essilor International. Thin&Lite is a registered trademark of Essilor of America, Inc.

About the research

KRC Research conducted 1,000 online interviews with American adults who wear prescription eyeglasses. To qualify for the survey, respondents, aged 18 and older, needed to "almost always wear glasses" and experience fogging to some degree. Data was collected Oct. 7-10, 2011.

SOURCE Essilor of America

CONTACT: Kristan Willingham, +1-214-496-4463,

Web Site:

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How Facebook Made The Mighty Macs the Highest Grossing Film

With over 800 million users, the world's largest social network is making it easy for film advertisers to target the perfect consumer with the perfect message to get them to show up at the box office.

WASHINGTON, Oct. 31, 2011 /PRNewswire/ -- For the filmmakers of The Mighty Macs, last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie.

"If you know what a Facebook user's favorite films have been in the past, you can predict what their favorite films will be in the future," said Sean Wolfington, owner of, the marketing company that worked with Facebook executives to conduct a laser targeted campaign that helped catapult the new inspirational sports film, The Mighty Macs, into the #1 top-grossing limited release film the weekend it opened in theaters. "Most films are marketed through giant TV campaigns. Because this movie didn't have the budget, we created a 'Targeted TV' campaign that reached consumers who have the highest statistical probability of showing up at the theater for this type of inspirational sports film with a message they cannot deny."

Here is how it worked - Facebook users who covet inspirational sports films based on true stories, like the ever-popular movies Rudy and Hoosiers, and have posted these movies as "Favorites" on their Facebook page, are the target audience. After determining these targets, marketers can filter them based on demographics. "The Mighty Macs began as a limited release in less than 1,000 theaters, so we targeted Facebook users who live within driving distance of the theaters that are showing our film," said Wolfington.

After identifying the target audience, the filmmakers produced a video to send to the consumers to motivate them to come to the box office on opening weekend. As fate would dictate, Rudy Ruettiger, the real-life "Rudy" who inspired the film about his life, saw and loved The Mighty Macs, and volunteered to promote it, saying, "The Mighty Macs is the Rudy of this generation."

The filmmakers utilized an interview with Ruettiger, in which Rudy praised the film, saying, "If you liked Hoosiers and Rudy, you will love The Mighty Macs." With Ruettiger's permission, the short video clip was distributed by Facebook to Facebook users who had chosen Rudy as one of their favorite movies. In short, consumers who love Rudy, received a video from Ruettiger encouraging them to go see The Mighty Macs, and to "Share" the clip with their Facebook friends. With the average Facebook user having 180 friends, the viral power of a user clicking "Like-Share-Comment," now more than ever, creates the potential for videos to spiral into global Internet sensations.

With Facebook enabling Ruettiger to tell Rudy lovers who live close to hosting theaters to go see The Mighty Macs, the strategy lends for the most targeted film marketing campaign in history. What is also unique is the filmmakers only pay when users click on the video initially, and not for impressions of the video or when users share with friends.

"We call this strategy 'Targeted TV' because it gives us all the upside of TV, with its powerful combination of sight, sound and motion, with the ability to deliver the right message to the right consumer. In this case it's the consumer who loves inspiring sports films, particularly, Rudy. It's a perfect campaign because people who love the real-life Rudy want to listen to what Rudy loves, especially films that inspire him," said Tim Chambers, the writer, director and producer of The Mighty Macs.

"We call the second half of the campaign, 'Social TV' because users who "Like" the Ruettiger video can share it with all of their friends and then the whole process repeats itself indefinitely," added Wolfington. "When 'Targeted TV' becomes 'Viral TV' with the click of a button, it is a very effective way to attract customers who have the highest statistical probability of going to see The Mighty Macs."

"Traditional TV can't target to that level of detail today and consumers can't 'Like' and 'Share' commercials the way they can with videos online," Wolfington emphasizes. "This is the future of marketing. It's amazing!"

About The Mighty Macs: The Mighty Macs is based on the incredible true story of the 1971-72 Immaculata College team that started in obscurity but became the original Cinderella story in women's basketball when a national champion will be crowned for the first time in women's basketball. This newly founded team of pioneers went from barely making that inaugural tournament to the first dynasty in their game. And Cathy Rush, the woman that changed the game for the better, became immortalized when she was inducted into the Naismith Memorial Basketball Hall of Fame last year. The Mighty Macs stars Carla Gugino as Cathy Rush; David Boreanaz as her husband, NBA referee Ed Rush; Marley Shelton as Sister Sunday; and Academy Award and Tony Award winner Ellen Burstyn as Mother St. John. The Mighty Macs opened in theaters on October 21st and was released in 1,000 theaters through Sony Pictures. Tim Chambers wrote, produced and directed, with executive producers Vince Curran, John Chambers, Thomas Carl, Bud S. Smith, Pat Croce and Sean Wolfington, who also owns, the company that architected this new social media marketing strategy for films.

To see the video of Ruettiger praising The Mighty Macs, please visit the following link:

Other related links are listed below:

Film Trailer:
Film Website:
Film Press Release:
Marketing Company:

SOURCE Tier 10 Marketing


The 7 billionth Person in the World

Baby 7 Billion: A milestone for girls' survival rights. (PRNewsFoto/Plan International)

31 Oct 2011 19:25 Africa/Lagos

Baby 7 Billion: A Milestone for Girls' Survival Rights

PR Newswire

LUCKNOW, India, Oct. 31, 2011

LUCKNOW, India, Oct. 31, 2011 /PRNewswire-USNewswire/ -- Child rights organisation Plan India today celebrated the birth of a girl in Uttar Pradesh as the world's symbolic 7 billionth person. The organisation described ‘Baby 7 Billion' as a milestone for comprehensive action for survival rights of girls.


In an event held outside Lucknow, the capital of India's most populous state of Uttar Pradesh, the newborn girl was given a birth certificate by the local administration.

#Baby7Billion girl was born at 7.20 am India time to Vinita (23) and Ajay (25) at a community health centre in Mall near Lucknow in India's state of Uttar Pradesh. She has been named "Nargis" - a beautiful flower. Nargis was born a healthy baby and weighed nearly 3 kgs (6lbs 60z).

Bhagyashri Dengle, Executive Director, Plan India said: "By celebrating the birth of a girl as Baby 7 Billion we are drawing attention to the serious issue of India's declining child sex ratio."

Hundreds of thousands of female foetuses are being terminated in India every year even though sex-selective abortions and use of ultrasound technology for foetal gender-determination is illegal in the country.

According to India's 2011 Census, the ratio of girls to boys has dropped to an all time low since records began. Today, there are just 914 girls for every 1,000 boys between 0 and 6 years.

Plan India has launched the Let Girls Be Born campaign in six Indian states to galvanise action to address the issue of female foeticide.

"Plan has been working in India for the last three decades and the survival, protection and development rights of girls have been a key focus of our community development work. With ‘Let Girls be Born' we are raising awareness and advocating for the fundamental survival rights of girls," added Bhagyashri Dengle .

In Uttar Pradesh, Plan's partner Vatsalya is working with communities and making them understand the social consequences of widening gender gap. Plan chose Uttar Pradesh to mark the birth of Baby 7 Billion as the state accounts not only for the highest number of births but also the highest number of ‘missing girls'. With a population bigger than that of Brazil, it has just 899 girls for every 1,000 boys. The situation is similar in other states such as Haryana, Rajasthan, Madhya Pradesh and the country's capital, Delhi.

As part of Plan's initiative, Baby 7 Billion, along with other six newborn girls from the same community, will be sponsored by several eminent women from India. They will support the sponsored girls for the next seven years – the key period for survival and childhood development – and serve as ambassadors for girls' survival rights. The organisation will report back on the development of Baby7 Billion girls at regular intervals.

Arti Kirloskar , Secretary, Plan India Board is spearheading this initiative and the other eminent personalities joining her are: Abha Narain Lambah, Conservation architect; Anoushka Shankar, Sitarist; Mallika Sarabhai, dancer and choreographer; and Sunita Narain , environmental activist.

Kirloskar said: "Through this small initiative we want to demonstrate that through concerted efforts we can bring in a lasting change in the lives of millions of girls. Allowing girls to be born and giving them equal chances in life is critical and it does not cost much to ensure a quality life."

For more information, please visit

SOURCE Plan International

CONTACT: CONTACT: Meg Cangany of Plan International USA, +1-202-223-8325 x 139,

The Top 5 Scariest Things About Life Insurance

31 Oct 2011 10:30 Africa/Lagos

The Top 5 Scariest Things About Life Insurance

From renewal problems involving term life to the potential for losing your shirt with a bad variable universal life insurance investment, Life Quotes, Inc. emphasizes the importance of understanding your life insurance policy.

PR Newswire

DARIEN, Ill., Oct. 31, 2011

DARIEN, Ill., Oct. 31, 2011 /PRNewswire/ -- Life Quotes, Inc. has compiled a list of the top 5 scariest things about life insurance, calling attention to the importance of going over your life insurance policy with a trusted insurance agent no less than once a year to make sure that the policy you own is keeping up with the changes in your life. If you should die, the only way to truly protect your loved ones from financial peril is with life insurance. But before you sign the dotted line, or pay another renewal bill, make sure you have a thorough understanding of how your policy works.

The following is a short list of some of the most frightening and often overlooked features of a life insurance policy:

Term life insurance doesn't age gracefully

Term life may be the least expensive life insurance policy you can purchase, but it is only in-force for a designated term, typically 10, 15, 20 or 25 years. And if you have to renew a term life policy under the guaranteed renewal clause—look out! The cost of built-in, no-exam renewal feature can often be five or ten times the cost of the premium you have been paying. And then, most renew on an annual basis in which the premiums rapidly escalate even further into the stratosphere each year thereafter. To avoid this problem, consider buying a longer initial rate guarantee at the outset. Many companies now offer 30-year term, level term to age 65 and even level term for life, in which you'd never be subject to a price increase.

Creeping death of your cash value

"If you are only looking at immediate, short-term goals, you don't want to invest in a whole life insurance policy because the surrender charges in the early years would dramatically reduce the cash value and you may find that you paid far more for the policy in premiums than what it's worth," said Michelle Matlock, editor of Life Quotes, Inc.

Consider buying whole life only if you want coverage for the very long haul and have no intentions of canceling in the early years.

These policies assume investment risks that can murder your overall value

If you are being pitched on a variable or universal life insurance policy that is being sold as "self-sustaining," watch out because long-term, non-guaranteed projections with life insurance can be very misleading. Not only might it take 10 or more years to build up enough cash value to cover future premiums, but also inherent in those projections is an assumed interest rate that can be wildly off over a long period of time. When interest rates are projected to be high, the cash value grows at an alluring, faster rate, but when interest rates are low, cash values grow very slowly. To avoid trouble, always ask the selling agent to show you and explain the "guaranteed" values columns in the illustration, as they will show a true, worst-case scenario.

A variable universal life insurance policy is far more risky. The policy is dependent on how well the investments tied to the cash value perform in the stock market. If the stock market goes south along with your investments, this will greatly impact your cash value and the security of your death benefit. There are several upfront charges on a VUL that make it very pricey coming out of the gate. In addition to this, these policies can have astronomically high surrender charges if you decide to partially or fully surrender the policy in the first 10 years.

For a full list of "Top 5 Scariest Things About Life Insurance" go to

About Life Quotes, Inc.

Originally founded in 1984, Life Quotes, Inc. owns and operates a comprehensive consumer information service and companion insurance brokerage service that caters to the needs of self-directed insurance shoppers. Visitors to the Company's website,, are able to obtain instant car, life, health, home and business insurance quotes, and have the freedom to buy online or by phone from any company shown. Life Quotes, Inc. generates revenues from receipt of industry-standard commissions, including back-end bonus commissions and volume-based contingent bonus commissions that are paid by participating insurance companies. We also generate revenues from the sale of website traffic and insurance leads to various third parties.

SOURCE Life Quotes, Inc.

CONTACT: Michelle Matlock, Editor, +1-630-515-0170, ext. 335,

Web Site:

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Letter to Santa

SANTAS PENCIL Santa Claus can be an inspiration to children when they receive a customized letter from Santa. (PRNewsFoto/Santas Pencil) DUNEDIN, FL UNITED STATES

Sunday, October 30, 2011

Bomb Attack In Maiduguri

A bomb blast rocked the troubled northeastern Nigerian city of Maiduguri on Sunday in an attack on a military patrol vehicle, the army and residents said.

Although residents reported seeing an ambulance speeding away from the area, the army said there had been no casualties.

The city has previously been targeted by scores of bombings blamed on an Islamist sect known as Boko Haram.

Thousands of residents have already fled Maiduguri out of fears of further violence. The city, located in Nigeria's far northeast near the border with Chad, Cameroon and Niger, has seen the brunt of the violence blamed on the sect.

Click here to read the full report by Agence France-Presse(AFP).

Saturday, October 29, 2011

Australian and US Film Industries Collaborating Through Ausfilm Week 2011

Australian and US Film Industries Collaborating Through Ausfilm Week 2011

Ausfilm Week 24 – 28 October, 2011

Los Angeles, California, 24 October, 2011 /PRNewswire/ — Ausfilm and representatives of the Australian film industry come together in Los Angeles this week (24-28 October) for Ausfilm Week 2011. Ausfilm Week aims to build and maintain relationships between the Australian and US film industries to encourage co-production of international film and television with Australia.

Ausfilm Week features a series of events covering all aspects of production including film screenings, breakfast seminars, development lunches, a gala dinner and cocktail events where Australian filmmakers and industry professionals discuss filmmaking in Australia with their US colleagues and encourage them to access Australia’s Screen Production Incentives which includes the Producer Offset – a 40% incentive for films with significant Australian content.

Ausfilm Week provides the platform to present Australia as a world-class film destination with its diverse locations near sound stages, Oscar-winning talent & crew and attractive tax incentives available to American producers in partnership with the Australian film industry.

The incentives available include the 40% Producer Offset, 30% Post, Digital and Visual Effects incentive and 16.5% Locations incentive.

Targeted one-on-one meetings between leading Australian filmmakers, US studios, development executives, production companies and packaging agents will take place during Ausfilm Week 2011 to discuss collaboration for the development of Producer Offset projects.

Australian director Shane Abbess (Gabriel) commented “As an Australian filmmaker living in Los Angeles, I’ve found Ausfilm to be that often crucial link between our industry at home and here. Their events are a must for anyone looking to bridge the gap between two of the strongest film communities on the planet.”

Australian projects currently include Baz Luhrmann’s version of The Great Gatsby which is filming at Fox Studios, Director Alex Proyas is prepping his motion capture for the film Paradise Lost and Happy Feet 2 is close to wrapping, ready for its November launch.

Australian Post, Digital and Visual Effects houses have proven their capabilities and secured significant work for blockbuster international features including Captain America, Thor, Don’t be Afraid of the Dark and Harry Potter and the Deathly Hallows part 1 & 2.

The third annual Ausfilm Week programme will open tonight with a preview screening of the upcoming Australian feature A Few Best Men, with cast including Olivia Newton-John walking the red carpet at the Linwood Dunn Theatre.

About Ausfilm:
Ausfilm is a partnership organisation between private sector and government film industry representatives. It comprises Australia's Federal, State and Territory Governments and 25 private-sector companies. Ausfilm’s objective is to connect international filmmakers worldwide with Australia. For more information on Ausfilm Week and filming in Australia visit

Media Contacts:
Kristy Officer
Ph: +61 424 174 957
Vivien Flitton
Cell: +1 310 570 1014


National Highway Traffic Safety Administration Joins the State Attorneys General and Ad Council to Unveil New Public Service Advertising Campaign to Urge Young Adult Drivers to ‘Stop the Texts’ and ‘Stop the Wrecks’

New National Survey Shows Eighty-Two Percent of Young Adults Say They Have Read a Standard Text Message While Driving

Washington, D.C., October 27, 2011 /PRNewswire/ — Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.

NHTSA reports that distracted driving is the number one killer of American teens. Sixteen percent of all drivers younger than 20 involved in fatal crashes were reported to have been distracted while driving. The Virginia Tech Transportation Institute (VTTI) reports that a texting driver is twenty-three times more likely to get into a crash than a non-texting driver.

"Distracted driving is dangerous, and tragically, teen drivers are the most at risk of being involved in a fatal distracted driving crash," said U.S. Transportation Secretary Ray LaHood. "We hope our new ad campaign will send a strong message to teens that putting away cell phones and other distractions while you’re driving is not just commonsense safe behavior, it can save your life."

“Every second matters when you’re behind the wheel,” said Attorney General Rob McKenna, 2012 President of the National Association of Attorneys General. “The nation’s attorneys general join the Ad Council, consumer protection agencies and NHTSA in reminding young drivers to stop texts and stop wrecks. No text, Tweet or Facebook update is worth your life.”

The new television, radio, outdoor and digital PSAs were created pro bono by New York advertising agency The Concept Farm. The PSAs communicate to teens and adults that when you text and drive, you are not multitasking, but essentially driving blind. By taking your eyes off the road, even for a few seconds, you are making the road less safe for you, your passengers and other drivers. All of the PSAs direct audiences to, a new campaign website where teens and young adults can find facts about the impact of texting while driving and tips for how to curb the behavior. The website also has an area where individuals can post, and share on Facebook, what they are doing to stop texting and driving.

“For over twenty-five years we have been working with NHTSA to successfully address drunk driving prevention. The term ‘designated driver’ is now a part of the American vocabulary, but even more importantly sixty-seven percent of all adults have tried to stop someone from drinking and driving,” said Peggy Conlon, president and CEO of the Ad Council. “Research has shown that using a cell phone delays a driver’s reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. Through our Texting and Driving Prevention campaign we are working towards eradicating the mindset among young adults that texting and driving is a safe activity.”

The Ad Council’s national survey released today also found that seventy-five percent of young adult drivers have sent a standard text message while driving; forty-nine percent have done it multiple times. Half of respondents say that during the past month, they have been a passenger when a friend was texting while driving.

“The Concept Farm is honored to work with the Ad Council and its sponsors on the anti-texting and driving initiative,” says Ray Mendez, Partner and Integration Director at The Concept Farm. “The dangers and consequences of texting and driving are very real and addressing them aggressively is long overdue. Texting and driving has become an epidemic in this country, and we’re passionate about doing our part to change behavior. Saving lives … that’s our goal.”

A social media program kicking off this week will help drive the point home on social networking sites and blogs nationwide. Clear Channel Outdoor is donating nine 3D billboards in seven top markets, including Los Angeles (CA), Seattle (WA), and Boston (MA), to support this campaign reaching over three million people. Non-profit partners such as NOYS (National Organizations for Youth Safety) and SADD (Students Against Destructive Decisions) will help spread the message by reaching out to their members across the country.

Since 2006, the Ad Council has partnered with the State Attorneys General to address reckless driving among teens. To date, the campaign has received more than $88.7 million in donated media support. For more than twenty-five years, the Ad Council and NHTSA have worked together on consumer safety PSA campaigns. Per the Ad Council’s model, all of the new PSAs will run and air in advertising time and space that is donated by the media.

The online survey, commissioned by the Ad Council, was conducted in partnership with C + R Research. Research was conducted nationwide from September 15 to 23, 2011. The sample consisted of 1,004 teens and young adults between the ages of 16 and 24. All respondents were required to hold a U.S. driver’s license, drive at least once per week, and have a mobile phone.

For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit

The Advertising Council
The Ad Council ( is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

The Concept Farm
Founded in 1999 at the start of the digital age, the Concept Farm is a collective of marketing problem solvers that focus on organic, dramatic, meaningful brand transformation. Based in New York, the agency offers integrated creative services from strategic development to full-up digital, broadcast and print production. They’ve successfully collaborated with enlightened clients including BNY Mellon, Disney, ESPN, BMW, Estee Lauder, Nielsen, The United Nations and Windstream Communications.


Lisa Cullen
The Ad Council

Karen Aldana

Gregg Wasiak
The Concept Farm

Doug Walsh
State Attorneys General

Checking Check-Up 101

Samsung Leads Smart Phones Market

Samsung Mobile is the market leader for smart phones, because it is now the world’s largest maker of smart phones, shipping around 28 million of the devices — almost all Android-powered – in the third quarter, compared to Apple’s 17.1 million phones. This is just the latest milestone that helps put an end to the fallacy that iPhones will rule the world.

Click here to read the full report

Friday, October 28, 2011

It's the End of the World, Baby!

The Campari Calendar 2012 Makes A Toast To Life

MILAN, October 27th 2011 /PRNewswire/ — The 2012 Campari Calendar, entitled It’s the end of the world, baby!, was unveiled in Milan today.

Now in its 13th edition, this year's iconic Campari Calendar is inspired by the many prophesies that in 2012 the world will see a global transformation leading to the end of the world as we currently know it. With nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents their vision in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.

"This year we've really pushed the creative boundaries as we’ve chosen to take a real imaginative look at the possibilities to come, in what could be a transformative period. It is our mission as an aperitif company to offer Campari lovers an intense, positive moment during this time, to celebrate whatever may happen and take a toast to life. With Milla’s mysterious, intriguing style, she was a perfect choice as the interpreter of this theme." comments Bob Kunze-Concewitz, CEO of Gruppo Campari.

From hurricanes to volcanic explosions, this year’s Calendar showcases Milla Jovovich in 13 vivid shots, all representing different hypotheses about the end of the world. It is the anticipation of these possible events that inspire the Calendar, and Campari takes this moment to celebrate life with optimism and energy, encouraging people the world over to join them in creating passionate, memorable moments to remember, by raising a glass together in a toast to life.

“As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypotheses in a theatrical, yet sophisticated way.” Milla Jovovich comments.

Campari chose one of the most interesting players in international photography, Dimitri Daniloff, to shoot the Calendar for its 13th edition. An obvious choice for shooting a truly mystical story, the Parisian born photographer perfectly captures each scenario, as he sought to shape each shot piece by piece on camera, converting them into reality.

The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.

The concept of It’s the end of the world, baby! was created by Euros RSCG Milano.

Campari Calendar Disclaimer

Access to the 2012 Campari Calendar materials (incl. but not limited to photos, press kit, texts, images, video, press conference, etc) is available for non-paid PR purposes only.

Any non-authorized reproduction, use or transmission of this material will cause irreparable injury and damage to Gruppo Campari, which will be entitled to pursue any and all remedies available to it through law or equity against the violators.

App : Wall Of Sound, 20 Million Songs at Your Fingertip

PARIS, 27 October 2011, PRNewswire/ — “Wall Of Sound Provides a fun, Tactile, Visual and Interactive Experience for your Music With 20 Million Songs at your Fingertip” says Fred Sigal, Founder & President NuageProductionTM.

NuageProductionTM has just released Wall Of Sound, a free iOS app that dramatically enhances the experience of music playback and discovery on your iPad, iPhone and iPod devices. As a complement to your device’s default user experience, you get started by simply launching the Wall Of Sound app, which is localized in 23 languages for 127 countries. No parameters to setup. It simply connects to the content in your iDevice library and away you go.

Fred Sigal of NuageProductionTM indicates that the app uses a variety of proprietary techniques to enhance your navigation through your sound library based on your taste. Wall Of Sound extends these navigation techniques to include suggestions for related music from the iTunes store.

More than suggesting music, however, the most striking component of the experience is the interactive, tiled visuals representing over 20 million titles. “We wanted to change the experience of navigating your personal library and discovering new music,” says Mr. Sigal. “Instead of relying on a sea of words, linear scrolling and long lists found in typical navigation experiences, the patented Wall Of Sound experience emphasizes tactile, visual and, of course, auditory qualities. The quest of getting to a desired track is as enjoyable as listening to the track itself. It feels like a game.”

This game-like experience makes it easy for anyone – users from 2 to 99 years, from occasional listener to avid music collector – to discover new titles. With a flick of your fingertip and a few taps, you can sample a new release, a long-forgotten oldie, or that recommendation from a friend who knows your taste. By enabling you to sample music from among iTunes 20 million titles, Wall Of Sound provides the necessary support for your purchasing decision. Of course, all music purchases transparently leverage Apple’s iTunes platform and pricing.

For those simply navigating their own collections, especially when music collections span different genres and extend to 1000 of tiles, Wall Of Sound provides similar benefits. Visual navigation is not only more compelling and enjoyable, but our cognitive ability to find music by recalling a specific image among many is much more efficient than scanning content title by title, item by item.

There are no caveats. The Wall Of Sound is free and works with any music, even the one that uses Digital Rights Management. The app is compatible with Air Play, allowing wireless playing on bluetooth or wifi speakers, including the Apple TV. The app also works on iOS 4 and iOS 5, leveraging the ability to share your favorite music with friends across eMail, SMS, FaceBook, and Twitter.

For music lovers with any Apple iDevice, Wall Of Sound is the first app that unites music navigation and discovery with a tactile, visual and auditory experience. After using it for only a few minutes, Wall Of Sound will certainly find a permanent place on your iPad, iPhone or iPod touch.

Give the app a look and check the gallery out for some screen shots.

Press Contact NuageProductionTM (English & French speaking) : Séverine Thery-Perez +33(0)1-44-92-47-68 (Time Zone GMT +2)

More than Five Million Americans Abuse Painkillers Each Month

More than Five Million Americans Abuse Painkillers Each Month

During Medicine Abuse Awareness Month, shares the story of Julie, who overcame a nearly fatal addiction to painkillers

Chicago, October 27, 2011 /PRNewswire/ — Drugs are everywhere. The use of prescription painkillers has increased dramatically in recent years, and prescription drug abuse is now the nation’s fastest-growing drug problem. According to the U.S. Department of Health and Human Services, more than 5 million Americans misuse painkillers each month. Opioid painkillers—a class of very powerful and potentially addicting pain relievers—are the most common source of drug overdose deaths, resulting in more unintentional deaths than cocaine and heroin combined.

Who is taking all these drugs? Americans like Julie, a preschool teacher who suffered from back pain and became addicted to painkillers. “When you think of an addict, you think of the person laying in the street that’s addicted to heroin,” Julie says in her video on the site. “You don’t think of the person that’s living down the street from you and is addicted to painkillers.” Watch Julie’s video at to see her complete story.


Teens and prescription drug abuse

Because prescription drugs are so widely available, they’re also more accessible to teens, with nearly 2 million teens abusing prescription drugs each year. According to a survey sponsored by the National Institutes of Health, more than half of high school seniors said that opioid (narcotic) drugs like Vicodin and OxyContin would be fairly easy or very easy to get. Watch Steve Pasierb, president and CEO of the Partnership at, discuss prescription drug abuse among teens at Parents can also get educated about the most commonly abused prescription and over-the-counter drugs, including the street names kids use to describe them, with the new Drug Guide.

Where can I learn more? is a website that provides practical information to help identify and prevent prescription drug abuse. Produced by the country’s largest customer-owned health insurer in collaboration with medical experts and national health organizations, features: Life stories of real people struggling with health and safety issues, expert Q&As, reputable resources and links, health news, in-depth articles and health quizzes.

At the site, visitors can also register for the monthly Spotlight Newsletter and News Alerts for in-depth articles and breaking news on drug safety and other health topics.
About Be Smart. Be Well. is sponsored by Blue Cross and Blue Shield of Illinois, Blue Cross and Blue Shield of New Mexico, Blue Cross and Blue Shield of Oklahoma and Blue Cross and Blue Shield of Texas, Divisions of Health Care Service Corporation, a Mutual Legal Reserve Company, an independent licensee of the Blue Cross and Blue Shield Association.

Media Contact:
Ross Blackstone
Media and Public Relations Manager
Health Care Service Corporation