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Showing posts with the label Celebrity Index: U.S. Consumers

U.S. Population to Top One Billion Within a Lifetime

29 Apr 2008 05:01 Africa/Lagos U.S. Population to Top One Billion Within a Lifetime Planner Unveils Findings for First Time LAS VEGAS, April 29 /PRNewswire/ -- A billion people will share the U.S. sometime between 2100 and 2120, in a lifetime more than tripling the current population. That prediction is according to Dr. Arthur C. Nelson who will present his findings this morning (Pacific) at the American Planning Association's (APA) 100th National Planning Conference, taking place in Las Vegas. This is thought to be the first time a planning scholar or professional has predicted that it is even possible that the U.S. will reach the 1 billion mark. In fact, it appears that there have been no significant published discussions of the possibility. Nelson says that with increasing longevity, even some people in their early 20s now could be alive to see the billionth person arrive. WHO: Dr. Arthur C. Nelson, FAICP, Professor in Urban Affairs and Planning, and Co-Directo...

Celebrity Index: U.S. Consumers Find Obama More Appealing, Trustworthy Than Clinton, McCain

22 Feb 2008 21:00 Africa/Lagos Celebrity Index: U.S. Consumers Find Obama More Appealing, Trustworthy Than Clinton, McCain DALLAS, Feb. 22 /PRNewswire/ -- U.S. consumers rate Barack Obama as more appealing, trustworthy, and influential than other presidential candidates, including Hillary Clinton and John McCain, according to data released today by the Davie Brown Celebrity Index (DBI). According to the DBI, an independent index typically used by brand marketers to determine a celebrity's ability to influence consumer purchase intent, Obama's scores in "appeal" are 15 points higher than those of Clinton and 12 points higher than McCain. The Illinois Senator also scored 12 points better in the DBI's "trust" attribute than Clinton and McCain. "In terms of appeal and trust, in the minds of U.S. consumers, comparing Obama to Clinton is like comparing Tom Hanks to Martha Stewart," said Jeff Chown, president of Davie Brown Talent, a Dallas-bas...