8 Reasons Why Publishing a Book Could Improve Business Success



PR Newswire's PR Toolkit logo. (PRNewsFoto/PR Newswire Association LLC)

19 Apr 2012 16:00 Africa/Lagos

8 Reasons Why Publishing a Book Could Improve Business Success
Best-selling author and marketing expert addresses the value of penning a book

NEW YORK, April 19, 2012 /PR Newswire/ -- In an age where we are overwhelmed with content, and business owners are faced with growing to-do lists and limited time, publishing a book isn't ordinarily at the top of the priority list.

(Logo: http://photos.prnewswire.com/prnh/20110831/NY59180LOGO)

A published book, however, could be a valuable marketing and sales tool, as explored in the latest article on PR Newswire's PR Toolkit. "Why Every Business Owner Should Publish a Book," by best-selling author Penny C. Sansevieri, discusses benefits such as increased credibility and expert status, as well as the opportunity for exposure to new audiences. The author also addresses issues and challenges that may arise and tips to approach them.

To learn more and access the article, click here.

PR Newswire's newly enhanced PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.


About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About PR Penny C. Sansevieri

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, blogs, Twitter, Pinterest, Linkedin, YouTube, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. In the past 24 months their creative marketing strategies have helped land 11 books on the New York Times Bestseller list. To learn more about Penny's books or her promotional services, you can visit her web site.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE PR Newswire Association LLC

Web Site: http://www.prnewswire.com



Comments

Post a Comment

Popular posts from this blog

Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative

1 Aug 2008 14:21 Africa/Lagos Addax Petroleum Announces Federal Government Approval of Nigeria Gas Utilisation Initiative CALGARY, Canada, August 1/PRNewswire/ -- - International Consortium Formed for Investment in Gas Development - Including the Potential Monetization of OML137 Gas Addax Petroleum Corporation (TSX: AXC and LSE: AXC) ("Addax Petroleum" or the "Corporation"), together with its partners Chrome Oil Services Limited ("Chrome") and Korea Gas Corporation ("KOGAS"), announces today that it has received the approval from the Federal Government of Nigeria, for its proposed implementation of an integrated gas utilization project in Nigeria. Addax Petroleum has also entered into a heads of agreement with Chrome, a leading Nigerian oil and gas company, and KOGAS, South Korea's national gas company, forming an international consortium (the "Consortium") which, upon finalization of the necessary project development agreemen...
Read more

Terrorist Attacks on America Before Osama Bin Laden Was Born : 1920 -2005.

Image
This is a record of all terrorist attacks in America and in countries with American interests and on American Embassies and citizens abroad. Osama bin Laden did not create the demons of terrorism. He is only one of the most diabolical and destructive of them all. The devil is the author of Terrorism in his capacity as the Son of Perdition and the father of chaos. It is very important to clarify these issues for the benefit of those who are ignorant and naive and have been jumping to erroneous conclusions. Terrorist Attacks (within the United States or against Americans abroad) 1920: septa. 16, New York City: TNT bomb planted in unattended horse-drawn wagon exploded on Wall Street opposite House of Morgan , killing 35 people and injuring hundreds more. Bolshevist or anarchist terrorists believed responsible, but crime never solved. 1975 Jan. 24, New York City: bomb set off in historic Fraunces Tavern killed 4 and injured more than 50 people. Puerto Rican nationalist group...
Read more

Let Us Talk To Boko Haram - Nigerian Professor

Image
A Commentary Direct Talk and Psychological Accessibility to the Boko Haram Group Is worth the Trial in Nigeria It is now obvious that the nation is now fully plagued by terrorism which is so widespread and monumental that it is hard to unravel. At a time when the Nigerian air is filled with the festivities of Eid al-Adha, the feast of sacrifice, which in a supposed way should involve the slaughter sheep and cattle, and not the near-sacrifice of a son, as in Abraham’s case, but the reverse is the case.Human slaughter is in our face on a daily basis in Nigeria due to the Boko Haram wrath. Violence in Nigeria, a country of more than 150 million with an almost equal split between the Christian south and the Muslim north is affecting public safety and national security. Nothing appears to be stopping the inflammable and untamed-able torment, fear and worry across the country. There appears to be a legitimate state of distress nationally, and the cause of the state of distress is growing d...
Read more