Saturday, July 07, 2012

The New Marketing Currency?

PR Newswire’s Meet the Media event

Content – The New Marketing Currency?

Andy Bowman, PR Newswire.

An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.

Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.

The discussion was animated and insightful with some useful takeaway points; Matthew Whalley reminded communicators to focus on the audience and create engaging stories, Paul Wooding concurred, stressing the importance of relevant content and creating a brand narrative, whilst Jonathan Fildes cautioned against making assumptions against what your audience wants and Adrian Barrick talked about the challenges of relinquishing ownership and control of your message.

The goal of Meet the Media is to enable communications professionals to hear from leading media organisations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

The next Meet the Media will be held in London in September, details to be announced soon.

Photographs and videos relating to this release are available for download in the multimedia assets column on the right-hand side of this page.

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