Friday, September 30, 2011
Spanish Sensation Cesc Fabregas Signs With PUMA®
Barcelona Midfielder Launches New PUMA Powercat 1.12 Football Boot
Herzogenaurach, Germany, 30 September 2011 /PRNewswire/ — PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
Fabregas will lead the global launch of the new PUMA PowerCat 1.12, debuting the boot for the first time on-pitch this weekend when FC Barcelona play Sporting Gijon in La Liga. This new boot features the new PUMA 3D DUO Power Shooting Technology, applied to the kicking area on the inside of the boot. Having tested the boots in recent training sessions, the performance characteristics of the PUMA PowerCat 1.12 seriously impressed the talented young international.
Cesc Fabregas said; “I am very happy about this new partnership with PUMA and I am really looking forward to wearing the new PowerCat 1.12 on pitch this weekend. This boot gives me a lot of confidence to compete physically in midfield which is vital. I need a boot that I am comfortable with, that gives me the power and protection to play at my best. This has been a fantastic summer for me, signing for Barcelona and now for PUMA. This brand has a great attitude and has some very exciting plans ahead which make me feel privileged and excited to be an ambassador for many years to come.”
Christian Voigt, Senior Head of Global Sports Marketing at PUMA commented; "This is a very exciting time for PUMA right now and we are delighted to welcome Cesc Fabregas into our growing football family. Cesc is another fantastic addition to our sports-marketing portfolio and will be a vital asset in global football communication in the coming months and years. He’s a supremely talented young player, who has proven himself consistently in both club and international football. There’s no doubt there are big things ahead for Cesc Fabregas, both on and off the pitch.”
The PowerCat 1.12 features the new PUMA 3D DUO Power Shooting Technology, applied to the kicking area on the inside of the boot. Made from an innovative thermoplastic material with two different degrees of hardness, the boot has the advantage of being both highly responsive with extremely high rebound properties. The newly created PUMA 3D PST DUO technology enables improved grip on the ball through its exposed elements, and instead of absorbing the energy it increases the kicking power of the player. The kicking area employs a soft K-Leather while the lightweight microfiber material in the lateral quarter supports the midfoot and helps to keep the weight of the boot to a minimum.
For more information, visit www.puma.com or www.puma.com/football
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com.
Tim Stedman, International PR, PUMA
Senior International PR Manager, Sport Performance
+49 151 1474 3148
Junior International PR Manager
+49 151 4487 7496