Monday, April 28, 2008

Chicago Tribune Reports Readership, Circulation Results

28 Apr 2008 11:10 Africa/Lagos


Chicago Tribune Reports Readership, Circulation Results

CHICAGO, April 28 /PRNewswire/ --

Weekly readership of the Chicago Tribune and its related print and interactive media properties stands at a high of more than 5.5 million Chicagoland adults, according to information released today to coincide with the newspaper's semi-annual statement of paid circulation. This represents more than three-quarters of adults in the seven-county market.*


For the 26 weeks ending March 30, 2008, the Tribune reported Sunday total average paid circulation of 898,703 and daily circulation (Monday - Friday) of 541,663, as filed with the Audit Bureau of Circulations. Although these figures represent decreases in paid copies both daily and Sunday, increases at the Tribune's free RedEye edition created growth in total audited copies and print readership.


Chicago Tribune Interactive's traffic also continues to grow, with monthly page views at its three principal Web sites -- chicagotribune.com, metromix.com, and ChicagoSports.com -- up more than 25 percent so far this year.


"We are proud of the fact that in today's intensely competitive media environment, we have grown both our print and online audiences," said Scott Smith, president, publisher, and CEO of Chicago Tribune Media Group. "We continue to deliver the largest and most engaged readership across Chicagoland."


Results like these are driven in part by strong public service journalism like the "Hidden Hazards" series that won the newspaper the Pulitzer Prize for investigative journalism earlier this month, for stories that brought national attention to faulty government regulation of dangerously defective toys, cribs and car seats. It was the Tribune's 25th Pulitzer Prize.


* 2007 Gallup Poll of Media Usage & Consumer Behavior - Chicago Market
(C) 2007, The Gallup Organization, Inc. All rights reserved.


About Chicago Tribune Media Group

Chicago Tribune Media Group publishes the Pulitzer Prize-winning Chicago Tribune as well as related print and interactive media serving Chicagoland like RedEye, Hoy, Chicago Magazine, ShopLocal, chicagotribune.com, chicagosports.com and metromix.com.


For more information:
Michael Dizon, communications manager
mdizon@tribune.com
312.222.3165

Source: Chicago Tribune

CONTACT: Michael Dizon, communications manager of Chicago Tribune,
+1-312-222-3165, mdizon@tribune.com


Web site: Chicago Tribune




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