Saturday, February 11, 2012

UNICEF Racing To Prevent a Full-Scale Humanitarian Crisis in West and Central Africa

10 Feb 2012 15:00 Africa/Lagos

UNICEF Racing to Prevent a Full-Scale Humanitarian Crisis in West and Central Africa

One million children at risk of life-threatening malnutrition in Sahel region - $67 million needed for immediate relief efforts

African children are among the most endangered species on planet earth with harrowing nightmares of famine and conflicts. Photo Credit: Nigerian Times.

NEW YORK, Feb. 10, 2012 /PRNewswire-USNewswire/ -- In an effort to avert a large-scale loss of life due to malnutrition and disease, UNICEF is ramping up its operations in eight countries in the Sahel region of West and Central Africa. An initial $67 million is urgently needed for UNICEF's relief operations to save children's lives and prevent a humanitarian disaster from unfolding.

It is estimated that across the region more than one million children will suffer in 2012 from severe acute malnutrition, a life-threatening condition that requires immediate treatment. The period between harvests, also known as the "lean season," is expected to arrive earlier this year than is typical. Throughout the Sahel, poor rainfall has exacerbated food insecurity and loss of livestock, increasing malnutrition. The rise in food prices is also affecting the ability of households to buy food and other necessities and increasing the strain on their livelihoods, jeopardizing children's lives.

"When humanitarian agencies and the international community are able to act in time to prevent disaster, they can save a tremendous number of lives," said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. "The lessons of the emergency in Somalia and across the Horn of Africa are crystal clear: when the warning signs of a crisis are there, as they are now in the Sahel, we need the resources to respond immediately to prevent death and human suffering. We are determined to avoid a catastrophe for children and their families."

The Sahel nutrition crisis and UNICEF's emergency response cover the entire countries of Niger, Burkina Faso, Chad, Mali, Mauritania and the northern regions of Cameroon, Nigeria and Senegal. Niger, where an estimated 331,000 children will face severe acute malnutrition this year, is the hardest-hit. UNICEF's response will focus on the treatment of children with severe acute malnutrition, together with emergency efforts in health, water, sanitation and hygiene, HIV, education, and child protection.

Under-nutrition poses the greatest risk factor for mortality and morbidity among young children, accounting for at least 35 percent of all child deaths per year in the region. While it is crucial to combat malnutrition across the Sahel in order to save lives, an effective response also needs to tackle the underlying and structural causes of malnutrition. Malnourished children are more likely to fall pretty to infectious disease compared to non-malnourished children, as they have weaker immune functions. In turn, infectious disease lowers a child's nutritional status, thus spurring a vicious cycle of malnutrition and disease.

Past experience in the region shows that in times of emergency, women and children face multiple protection risks. As population movements increase during the lean season, so does exposure to violence, abuse and neglect. In addition, as part of their survival strategies, children from vulnerable households may be forced to drop out of school in order to work in agriculture, mining and other economic activities. Boys may be sent to beg in the streets of towns and cities, and girls may get involved in petty trading or domestic work to support their families.

Working in the Sahel for decades, UNICEF increased its delivery of life-saving interventions to more than 700,000 children suffering from severe acute malnutrition across the region last year and mounted a massive response to save lives during the food crises in 2005 and 2010.

How to help: For more information or to make a tax-deductible contribution please contact the U.S. Fund for UNICEF:
Toll free: 1-800-FOR-KIDS
Mail: 125 Maiden Lane, 10th Floor, New York, NY 10038

As with any emergency, in the event that donations exceed anticipated needs, USF will redirect any excess funds to children in greatest need.


UNICEF has saved more children's lives than any other humanitarian organization in the world. Working in more than 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States.

UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress: the annual number of under-five deaths dropped from more than 12 million in 1990 to 7.6 million in 2010. But still, 21,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit

CONTACT: Susannah Masur, U.S. Fund for UNICEF, +1-212-880-9146, m. +1-646-428-5010,, Kini Schoop, U.S. Fund for UNICEF, +1-212-922-2634, m. +1-917-415-6508,

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10 Feb 2012 16:00 Africa/Lagos

Save the Date: Poynter, PR Newswire to Host "Creating Credible Content" Conference, April 11th to 13th

ST. PETERSBURG, Fla., Feb. 10, 2012 /PRNewswire/ -- The Poynter Institute, in partnership with PR Newswire, is hosting a new conference and workshop series entitled "Creating Credible Content" that will focus on teaching corporate communicators and digital content providers how journalism skills and values can help build trusting relationships with their audiences.

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"Creating Credible Content" will be held April 11th through 13th at Poynter's campus in St. Petersburg, Fl, and will feature notable speakers and presentations from top experts in journalism, corporate communications and social media. In addition to the teaching team from Poynter, the line-up includes:

Sarah Skerik , Vice President, Social Media, PR Newswire
Keith Jenkins , Supervising Senior Producer, National Public Radio
Vanessa Fox , Author, "Marketing in the Age of Google"
Anne Marie Borrego , Media Relations Director, The American Red Cross
Robert Rose , Strategist, Content Marketing Institute
Kevin McGeever , Editor, VISIT FLORIDA
Craig Silverman , Editor, "Regret the Error" and Poynter Adjunct Faculty member
Angela Dunn , Content Strategist,
Josh Gillan , Tampa Bay Times blogger/writer/editor and PolitiFact Florida writer

Ellyn Angelotti, Poynter Faculty for Digital Trends and Social Media, will lead the three-day conference, which will feature general sessions, as well as an opportunity to participate in focused sessions and one-on-one coaching with faculty. The cost to attend the conference is $450, with an additional $150 for coaching sessions. For
more information or to apply, please visit

About The Poynter Institute

Founded in 1975 in St. Petersburg, Fla., The Poynter Institute is one of the nation's top schools for professional journalists and news media leaders, as well as future journalists and journalism teachers. Poynter offers training throughout the year in the areas of online and multimedia, leadership and management, reporting, writing and editing, TV and radio, ethics and diversity, journalism education and visual journalism. Poynter's News University ( offers journalism training to the public through more than 200 interactive modules and other forms of e-learning. It has more than 200,000 registered users in 225 countries. Poynter's Web site, ( is the dominant provider of journalism news, with a focus on business analysis and the opportunities and implications of technology.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.


Jessica Blais
Director of Marketing
The Poynter Institute

Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

SOURCE PR Newswire Association LLC

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