Thursday, February 02, 2012

Small Businesses and Social Media: Is Facebook Right for Your Brand?

1 Feb 2012 21:44 Africa/Lagos

Small Businesses and Social Media: Is Facebook Right for Your Brand?

NEW YORK, Feb. 1, 2012 /PRNewswire/ -- Social media has been a boon to many small business owners, however, anyone who has managed social media presences for businesses knows that the time commitment can be significant. Busy small business owners don't have time to waste, so determining whether or not a social network makes sense for the business – and taking a realistic look at what the maintenance of the social presence requires are important considerations for small business owners.

This week on Beyond PR, PR Newswire's vice president of social media, Sarah Skerik, tells the story of helping a friend with a niche business decide whether or not Facebook is a viable channel for her brand. The two part series discusses evaluating whether or not Facebook is right for a small business, outlines how Facebook works and sketches a basic plan for building a fan following and delivering business results.

Part 1: Is Facebook Right for Your Small Business?

Part 2: Developing a Facebook Plan for a Busy Small Business Owner

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire

SOURCE PR Newswire Association LLC

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