Monday, October 31, 2011

More than Half of Eyeglass Wearers Feel Unsafe When Their Glasses Fog



Essilor unveils eyeglass lenses with groundbreaking Optifog anti-fog technology. (PRNewsFoto/Essilor of America)

31 Oct 2011 18:00 Africa/Lagos


More than Half of Eyeglass Wearers Feel Unsafe When Their Glasses Fog

Survey Sheds Light on Situations Where Consumers Desire Anti-Fog Lenses

PR Newswire

DALLAS, Oct. 31, 2011

DALLAS, Oct. 31, 2011 /PRNewswire/ -- A recent survey commissioned by Essilor of America, the leader in eyeglass lenses, revealed the situations where eyeglass wearers find it a problem to have foggy glasses. To help four-eyed consumers see their best, Essilor has unveiled lenses with Optifog™ technology, an exclusive anti-fog property. These lenses offer the best and most durable protection against foggy vision and are available through eyecare providers.



To view the multimedia assets associated with this release, go to: http://www.multivu.com/mnr/52583-optifog-survey-foggy-glasses-most-annoying-consumers-want-anti-fog-lenses

(Photo: http://photos.prnewswire.com/prnh/20111031/MM92546 )

It's no surprise that 78% of glasses wearers found foggy lenses most annoying when moving from indoor to outdoor temperatures, but interestingly enough, the survey found the most troublesome activities are common everyday tasks: cooking (52%) and bath time (40%). Other problematic situations include: playing sports and exercising outdoors (16%), driving (16%), working out in a gym (8%), when at work (7%) and hunting (3%).

The survey revealed nearly half of glasses wearers (45%) find foggy glasses a problem. The survey also revealed safety issues as an alarming three in five (59%) reported feeling unsafe with foggy glasses when driving.

Also, not surprisingly, a majority (61%) of respondents found their glasses fogged up the most during the winter, while just over one in five (23%) said summer. Further, when glasses fog, two-thirds (66%) felt frustrated while nearly one in four (24%) felt vulnerable.

Among those who do find foggy glasses a problem, most (56%) are interested in anti-fog lenses. The majority (53%) agreed anti-fog lenses would help them excel at their hobbies, and 73% would be interested in learning about anti-fog lenses.

"Fog is everywhere and can cause frustrating and unsafe experiences," said Carl Bracy, an executive with Essilor of America. "With Optifog, there's finally an option for fog-free vision."

For more information, visit OptifogUSA.com and Optifog USA on Facebook.

About Essilor

Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Xperio®, DEFINITY®, Thin&Lite® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

Varilux, Crizal, Xperio and DEFINITY are registered trademarks and Optifog is a trademark of Essilor International. Thin&Lite is a registered trademark of Essilor of America, Inc.

About the research

KRC Research conducted 1,000 online interviews with American adults who wear prescription eyeglasses. To qualify for the survey, respondents, aged 18 and older, needed to "almost always wear glasses" and experience fogging to some degree. Data was collected Oct. 7-10, 2011.

SOURCE Essilor of America

CONTACT: Kristan Willingham, +1-214-496-4463, kristan.willingham@essilorusa.com

Web Site: http://www.essilorusa.com


Top Topics

Online Labor Demand Dips 13,600 in October, The Conference Board ReportsNortheast Snowstorm

U.S. News Media Group and Best Lawyers® Release 2011-2012 "Best Law Firms" Rankings

Texas Home Sales Volume Increases as Prices Hold Steady in Third Quarter

Consumers Digest Names 2012 Automotive Best Buys

The hotels.com Hotel Price Index Reports a Continued Rebound in Global Business Travel

Quarterly Earnings Reports

Northeast Snowstorm

Occupy Wall Street

Consumer Reports Poll: Fewer Consumers Expect A Jolly 2011 Holiday Shopping Season

Netflix and Disney-ABC Television Group Announce Extension of Existing Licensing Agreement to Stream TV Shows

Quarterly Earnings Reports

Halloween 2011




No comments: