Friday, July 01, 2011

LUXE by Lisa Vogel Receives "Mercedes-Benz Presents" Title


Mercedes-Benz Presents designer LUXE, by Lisa Vogel and the all-new 2012 Mercedes-Benz SLK-Class Roadster. (PRNewsFoto/Mercedes-Benz USA)
New 2011 3D Mercedes-Benz USA logo. (PRNewsFoto/Mercedes-Benz USA)

30 Jun 2011 14:17 Africa/Lagos


LUXE by Lisa Vogel Receives "Mercedes-Benz Presents" Title

PR Newswire

MONTVALE, N.J., June 30, 2011

MONTVALE, N.J., June 30, 2011 /PRNewswire/ -- LUXE by Lisa Vogel receives the distinguished title of "Mercedes-Benz Presents" designer and is showcasing the brand -- known for smart, stylish, sexy bikinis and coordinating resort wear for modern women -- at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Sunday, July 17, 2011.

(Photo: http://photos.prnewswire.com/prnh/20110630/NY28527 )

(Logo: http://photos.prnewswire.com/prnh/20100901/NY58315LOGO )

The "Mercedes-Benz Presents" program continues to recognize designers that demonstrate dedication to the use of quality materials, unique style and innovative design. LUXE by Lisa Vogel joins a prestigious list of "Mercedes-Benz Presents" designers that have been given this mark of distinction. Past Presents Designers include Herve Leger by Max Azria, Monique Lhuillier, Badgley Mischka, Trina Turk, Narciso Rodriguez, Red Carter and CHADO Ralph Rucci.

The 2012 LUXE by Lisa Vogel swimwear collection debuting at Mercedes-Benz Fashion Week Swim is themed to the trend of convertibility in design and functionality. Luxurious fabrics, gorgeous detailing and contemporary color palettes form a unique collection that can be converted to fit and flatter any woman. Inspired by Lisa's love for interior design, the chic 70's influenced collection showcases free flowing shapes, hand braided detail, multi-colored prints and feather accents—creating the perfect juxtaposition of nature and modern luxury.

In conjunction with Mercedes-Benz Fashion Week Swim, Mercedes-Benz is debuting the all-new 2012 SLK-Class which hits dealerships this July. This hard-top convertible takes the luxury roadster experience to new heights featuring cutting-edge technology like Magic Sky Control, which allows the transparent glass roof to be darkened or lightened in seconds at the touch of a button. The SLK combines sporty handling with stylish comfort that culminates into a striking car design that is suitable for all-weather driving year round.

"Lisa Vogel's passion for exotic travels and fine art transcends beautifully into designs that offer convertibility to match every mood," said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. "Her swimsuits and resort wear appeal to individuals who enjoy luxury and warm weather lifestyles, which is a natural fit with the newest Mercedes-Benz SLK-Class convertible in South Florida."

"I am honored to be recognized as the Mercedes-Benz Presents Designer for my ingenuity in fashion design," says Lisa Vogel. "I've had a strong personal connection with Mercedes-Benz since a very young age and it is an honor to be acknowledged for my dedication to quality materials and craftsmanship that translate into highly-valued designs for the modern beach sophisticate."

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 14-18, 2011. Designers presenting their Spring 2012 collections, include LUXE by Lisa Vogel, Diesel, White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swim, Norma Kamali Swimwear, Caffe Swimwear, Dolores Cortes, Mara Hoffman Swim, Aqua Di Lara, A.Che, Red Carter, Cia.Maritima, Luli Fama, Lisa Blue, diNeila Brazil, A.Z Araujo, Aguaclara, Aquarella Swimwear, Kooey Swimwear Australia, Nicolita, and Sonia Vera Swimwear in three different venues.

For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit http://miami.mbfashionweek.com/

ABOUT Mercedes-Benz USA

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami. Mercedes-Benz is also the title sponsor of Mercedes-Benz Fashion Week Berlin. For more than 40 years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at www.mbusa.com and www.maybachusa.com.

ABOUT LUXE by Lisa Vogel

LUXE by Lisa Vogel is sleek, sexy and wearable swimwear designed for today's modern beach sophisticate. Created by Lisa Vogel, swimwear expert and fashionable mother of two, LUXE features an elegant color palette; luxurious, slinky fabrics; and figure-flattering silhouettes that beautifully accentuate the positives, while hiding imperfections. The high-fashion-inspired collection of stunning bikinis, maillots, tankinis and coordinating resort wear offers the perfect blend of form and function. Made with the highest quality standards in the USA, LUXE by Lisa Vogel is available at fine retailers and luxury resorts across the globe. For more information, visit www.luxebylisavogel.com.

SOURCE Mercedes-Benz USA
NOTE TO EDITORS: Accredited journalists can connect with and follow us at:Media Site: www.media.mbusa.comFacebook: www.facebook.com/mbusapressofficeTwitter: www.twitter.com/MBUSA_News

CONTACT: Mercedes-Benz: Lindsay Burns, +1-201-573-2238; Alison Brod PR: Pam Morris, +1-212-230-1800

Web Site: http://www.mbusa.com



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