Thursday, July 21, 2011

More Than Half of Argentines Online Visit Sports Sites


Photo Credit: Gringo In Bueno Saires


21 Jul 2011 19:14 Africa/Lagos


More Than Half of Argentines Online Visit Sports Sites

OLE.com.ar, Gran DT and Canchallena.com Lead as Most-Visited Sports Destinations

PR Newswire

BUENOS AIRES, Argentina, July 21, 2011

BUENOS AIRES, Argentina, July 21, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the online Sports category in Argentina based on data from its comScore Media Metrix service. The study found that Argentina ranked as the tenth largest global market by percent reach of sports sites with more than half of all online users in the country visiting a sports destination in May 2011. The study also found that OLE.com.ar ranked as the most-visited sports destination with more than 2 million visitors, followed by Gran DT and Canchallena.com.

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"Argentines' passion for sports is apparent both on the field and online," said Sebastian Yoffe, comScore country manager for Argentina and Uruguay. "Many fans utilize the online channel to receive instant updates on scores, matches and their favorite players and teams. These users are also highly-engaged, with an average Sports category visitor spending nearly 50 minutes a month consuming sports content online."

Argentina Ranks among Top Markets for Sports Category Reach

Analysis of top online sports markets based on the percentage of users that visited the Sports category showed that the U.S. led markets in May 2011. During the month, 70.7 percent of U.S. online users age 15 and older visited a sports site from a home or work computer. Ireland closely followed with 70.3 percent of its online audience accessing sports sites, while 69.0 percent of New Zealander visited the category. Leading all South American countries, 61.5 percent of online users in Brazil visited sports sites during the month, while 52.7 percent of Argentina's online population frequented the Sports category making it the tenth largest global market by percent reach.

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