Thursday, May 05, 2011
Who are Nigeria's mad men?
Economist, the most authoritative news magazine in the world has done an interesting report on the variables of the contrasts and contradictions of advertising in Nigeria where advertising has quintupled in real terms between 2001 and 2010, to 98 billion naira ($646m). See chart.
Who are the daring Nigeria’s mad men making billions of naira?
You can find out on Nigeria's mad men What ads say about doing business in Africa’s most populous country