Tuesday, March 06, 2012

VConnect Holds Business Forum for SME Owners on Digital Marketing

Press Release

VConnect Holds Business Forum for SME Owners on Digital Marketing

SME’s Owners Converges at VConnect Business Forum on Digital Marketing

Lagos, Nigeria, Thursday February 23, 2012. VConnect, Nigeria’s largest Local Search Engine and leading Information service provider recently converged Small and Medium Enterprise SME’s Owners in Lagos for a Business forum on Digital Marketing.

The Business Forum with the theme ‘The Power of Digital Marketing’ which was held at Planet One Event Centre, Maryland, Lagos on Thursday February16,2012 was organised to help business owners achieve a paradigm shift from traditional marketing methodologies to digital marketing which is more efficient and cost effective.

Speaking at the forum, the facilitator and Territory Sales Manager VConnect Global Services Limited, Mr. Wale Onibudo disclosed that digital marketing has great edge of advantages over traditional marketing in that it is focus targeting, cost effective and measureable in terms of Returns on Investment (ROI).

“Traditional marketing is costly, fragmented and difficult to measure. It’s a fact that a small and medium business owner will not able to afford high investment driven marketing channels such as TV or Radio. However, in the hyper competitive world, if one must survive, marketing has become a NEED but not a comfort” he said.

He stressed further that with internet becoming an integral parts of our lives, various new forms of advertising using internet (E-Mail, Websites) and mobile phones (SMS) have emerged and are now dominating the traditional means

Mr. Onibudo also explained that VConnect is positioned to cater for the digital marketing needs of businesses in Nigeria by making SMEs wide ly visible through an online presence by listing them on www.vconnect.com, leads forwarding, where prospective customers are referred to businesses, Targeted SMS (help the send promotional messages to targeted audience (based on LGA, age, profession etc) as well as Website designing at very affordable prices.

He declared that VConnect has already trained more than 1000 business owners till date in the Business Forum series which will continue on a weekly basis for the next ten months. He then urged any business owners who want to get a free IV for the next training session to visit http://vconnect.com or simply call 070 0000 8888.
Some of the participants who spoke at the end of the forum described the forum as an informative and fresh insights on how to do marketing for their business in a more efficient and cost effective way.

Reacting shortly after the session, Mr. Dennis, Business Development Manager, Excellence Awards International (dealers in Medals and Awards),Lagos lauded the business forum initiative of VConnect for exposing business owners to the magic of digital marketing.

Also Mrs. Sade Soderu, of SonShade Meadows (Branding and printing company) commended VConnect for organizing the forum which she said will give more leverage to SME’s at less cost and help grow the businesses.

More facts:

More about VConnect.
VConnect is Nigeria’s Largest Local Search engine where 300,000+ businesses have been listed and reaping the benefits!

VConnect is the first 24/7 tele-search service, which provides product, service, business information in Nigeria

Youngest Nigerian website, to be Ranked 4th most visited websites in Nigeria by Alexa.com (Feb 2012)

In November 2011, VConnect Won ‘Personalized Information Product’ Award of the Year from RIMA. RIMA is an organisation, which encourages the overall development of the information management industry in Nigeria

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