Saturday, November 16, 2013

Maker Studios Inc. Debuts in Video Content Ranking at #10 with 30.5 Million Viewers


Maker Studios Inc. Debuts in Video Content Ranking at #10 with 30.5 Million Viewers

RESTON, Va., Nov. 15, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.

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Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 164.8 million unique viewers. Facebook ranked #2 with 70.1 million viewers, followed by AOL, Inc. with 62.3 million, NDN with 50.6 million and VEVO with 49.6 million. Maker Studios Inc. debuted in the ranking at #10 with 30.5 million unique viewers. 49.1 billion video content views occurred during the month, with Google Sites generating the highest number at 16.6 billion, followed by Facebook with 1.4 billion and AOL, Inc. with 1.3 billion. Google Sites had the highest average engagement among the top ten properties.


Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
October 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property
Total Unique
Viewers
(000)
Videos
(000)*
Minutes
per Viewer
Total Internet : Total Audience 
188,976
49,080,851
1,330.1
Google Sites
164,819
16,595,857
506.5
Facebook
70,055
1,365,771
33.5
AOL, Inc.
62,273
1,276,425
79.5
NDN
50,555
603,047
86.9
VEVO
49,608
650,227
42.5
Amazon Sites
44,287
191,849
25.6
Yahoo Sites
42,334
357,063
69.5
Microsoft Sites
38,895
697,377
49.6
Vimeo
32,851
131,600
31.1
Maker Studios Inc.
30,475
517,104
62.7
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

 
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 24.5 billion video ads in October, with AOL, Inc. maintaining the #1 position with 4 billion ad impressions. Google Sites came in second with 3.6 billion ads, followed by BrightRoll Platform with 2.6 billion, LiveRail.com with 2.5 billion and TubeMogul Video Ad Platform with 2 billion. Time spent watching video ads totaled 9.2 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.8 billion minutes. Video ads reached 56 percent of the total U.S. population an average of 141 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.


Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
October 2013
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property
Video Ads
(000)
Total Ad
Minutes
(MM)
Frequency
(Ads per
Viewer)
% Reach
Total U.S.
Population
Total Internet : Total Audience 
24,489,895
9,200
141.2
56.0
AOL, Inc. (including Adap.tv)
4,008,110
1,838
25.9
49.8
Google Sites
3,588,124
371
31.2
37.1
BrightRoll Platform**†
2,609,688
1,253
15.5
54.3
LIVERAIL.COM†
2,524,323
993
23.0
35.4
TubeMogul Video Ad Platform†
2,028,732
592
21.1
31.0
SpotXchange Video Ad Marketplace†
1,874,696
629
17.0
35.6
Specific Media**
1,492,130
583
13.7
35.0
Hulu
1,415,577
571
80.7
5.7
Tremor Video**
799,983
336
10.6
24.3
NDN
651,262
209
13.8
15.2
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

 
Top 10 YouTube Partner Channels by Unique Viewers
The October 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.8 million viewers. Fullscreen climbed into the #2 spot with 31.5 million unique viewers, followed by Warner Music with 26.1 million, The Orchard with 22.1 million, rumblefish with 19.7 million and UMG with 17.8 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (73 minutes per viewer), followed by VEVO (41 minutes per viewer). VEVO streamed the greatest number of videos (621 million), followed by Fullscreen (335 million).


Top YouTube Partner Channels Ranked by Unique Video Viewers
October 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property
Total Unique
Viewers
(000)
Videos
(000)
Minutes
per Viewer
VEVO @ YouTube
47,832
620,949
41.4
Fullscreen @ YouTube
31,510
335,127
33.8
Maker Studios Inc. @ YouTube
30,475
517,003
62.7
Warner Music @ YouTube
26,128
157,738
17.8
The Orchard @ YouTube
22,125
90,037
10.8
rumblefish @ YouTube
19,653
52,254
7.2
UMG @ YouTube
17,849
63,577
9.8
BroadbandTV @ YouTube
16,546
160,745
32.4
Machinima @ YouTube
15,982
295,928
73.3
activision @ YouTube
15,128
38,159
3.8
Other notable findings from October 2013 include:
  • 87.1 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.1 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent viewing video online. 

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
CONTACT: Adam Lella, comScore, Inc., (312) 775-6474, press@comscore.com
Web Site: http://www.comscore.com








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